Marketing & Sales

First Research

Hoover’s industry analysis by First Research provides you with a powerful tool to set industry targets and sales strategies

Our industry trend data fuels your marketing
Get expertise on over 900 industries to understand the trends and issues affecting your customers. Find comprehensive industry overviews, executive talking points, forecasts and growth ratings, as well as SIC, NAICS, and Hoover’s industry codes, and more.
Unlimited access to downloadable industry and market analysis
Faster and smarter prospecting with at-a-glance financial ratios
Customizable news alerts and social media integration
Access to a tool that is updated continuously

How It Works

Find comprehensive industry reports, conversation starters, executive talking points, forecasts and growth ratings, SIC, NAICS, Hoover’s industry codes, and links to related Web resources! A subscription to Hoover’s with First Research industry analysis provides you with a powerful tool to set industry targets and sales strategy.

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