Our AnalyticsDelivering deep insights about your most valuable relationships by applying experience and understanding to your data and ours.


When businesses around the world want to understand their most important relationships, they turn to Dun & Bradstreet as a trusted source – and they have for 175 years.

With rich proprietary data assets and a world-class team, we illuminate the path to growth with unique, global Analytics capabilities. We help companies enhance and scale their use of fact-based strategies to connect with the prospects, customers and suppliers that matter the most to them.

90% of the Fortune 500 and companies of all sizes worldwide rely on D&B for the data, analytics and advanced expertise to create competitive, winning business strategies 

Dun & Bradstreet’s data scientists, analysts and PhDs average more than a decade of experience in analytics modeling, strategy and implementation. With deep presence in the U.S., Europe and Asia, this global team works across different data, method and software types to set a high bar on innovation and research and development. They’re dedicated to working with Analytic Modeling teams at many of the world’s leading companies across critical industries – Financial Services, Insurance, High Tech, Telecom, Manufacturing and others – to uncover meaning in data.

Specializing in commercial, consumer and industry-specific information, we apply the latest statistical methodologies, such as: scorecard build, regression, decision trees, machine learning and text analytics. Adding this to deep understanding the most current statistical software -- SAS, SPSS, R, and Python – gives us the unique ability to build the highest performing predictors, ratings, scores and advanced analytic models.

Our data informs our analytics and our analytics inform our data

Analytics begin and end with asking the right questions – and having the right data. If the data is wrong, the model won’t perform. That’s why each analytic engagement begins with a thorough understanding of the business problems we want to solve for you. Then we go to work to bring the right combination of data sources – yours and ours – into the equation. Think about how much richer your insights are when you augment your own data with information and transactions that have happened outside your view of your customers – but within our view as the caretakers of the world’s largest commercial database. We bring all this insight together to answer your most challenging business questions.

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