Dun & Bradstreet Privacy Notice

Dun & Bradstreet collects information on businesses and business professionals. This includes information we collect offline and online from business owners and principals, from businesses' creditors, vendors, third parties and suppliers, and from public records such as business registrations, Uniform Commercial Code filings and bankruptcy filings. MDR collects information on educational institutions and professionals. Dun & Bradstreet has a right to publish information on businesses that may be a factor in our customers’ decision making involving credit, insurance, marketing and other activities. The business information that we collect includes the following:

Company and business professional information, including business contact information such as name, title, address, phone number, fax number, and e-mail address, domain names, FEIN numbers, trade associations, utility bills, incorporation and tax records and information on minority owned and veteran owned businesses. In the United States we collect a limited amount of non-business personal information on business individuals (such as a personal, non-business email address) to increase the accuracy of our business contact information, but we never publish such information in any of our business products or solutions. In addition, we corroborate and build business contact emails by way of various verification methods and data points;

Detailed company profiles and statistics, including number of employees;

Background information regarding company management, such as beneficial ownership/persons of significant control, the educational and career histories of company principals, adverse media history including but not limited to any history of criminal acts or misconduct;

Company operational histories, including territories, subsidiaries, affiliates, and lines of business;

Detailed trade and business credit information, including payment histories and patterns;

Summary business information regarding profitability, debts, assets, net worth, and business relationships;

Business compliance information from public source government and professional records, media and business publications;

Educational institutional profiles and statistics, including educational subject matter specialties and number of employees;

Background information regarding educational institutional management, such as the educational and career histories of school deans and principals;

Website and online data relating to IP addresses, geolocation, comments on social media are collected and aggregated and used to analyze trends regarding Dun & Bradstreet products and services and to increase accuracy of our business data sets, as well as to assist us in matching IP addresses to business contact information.

Credit/debit card information in order to process certain customer payments.

Other, similar types of data.

As part of our employee hiring and onboarding process, we collect information relating to potential employees’ education, background and work history. This Privacy Notice does not apply to personal information of current Dun & Bradstreet employees.

Personal Information You Provide Through Websites: includes name, address, telephone number, social media handle, email address, employer, job title. We collect personal information from website visitors and when you purchase products and services through our website, apply for Dun & Bradstreet D-U-N-S^® Number; subscribe to email newsletters and alerts, fill out a form to request additional information; participate in Community Forums; enter a contest; fill out a survey; access video content; receive free incentives.

PLEASE NOTE: Your registration information and/or any information collected by D&B when you visit websites is not included in the D&B professional business contacts database.  

Personal Information Collected In The Scope Of Marketing Activities: Your personal information may be collected when you enter contests and participate in other promotions; when we conduct webinars, demand generation campaigns, when we disseminate white papers, e-books or similar content, when you click on landing pages, in the course of Pay-Per-Click campaigns, and similar events and methods.

When you sign up to participate in D&B hosted blogs, tutorials, and social media, we will collect personally identifiable information in order to establish your profile. You may choose to make public certain individual profile elements, in which case that information will be available to visitors and possibly to other users of the Internet. Any information that you submit and post may likewise be available to website visitors and viewable to anyone online. Your blog postings will be associated with your username and your voluntarily created public profile. Violation of our Terms of Use agreement may result in the removal of your post(s) and/or the termination of your membership.

Information Collected Automatically Through Computer Tracking: We also collect information about website visitors such as IP address, browser type, or operating system, areas of the website visited and the website from which a visitor came. We collect and analyze this information for the continued improvement of the Products, Websites, and our business. We routinely use this web log information to administer and improve our website. While some of this information may be traceable to an individual, we only seek to identify individuals (i) whom we believe are using our website for improper purposes, (ii) when necessary to assist them with their user experience, (iii) for marketing purposes, including third party marketing , (iv) or to otherwise use the information as described in this policy.

Dun & Bradstreet analyzes IP addresses of visitors to our websites and match business information from our various databases and received from third parties against the IP addresses to learn more about what types of businesses are visiting our websites and the browsing preferences of such businesses on our websites. We use the information derived from these analytical activities, which may be combined with non-personally identifiable behavioral information received from third parties, to better model and refine our general marketing activities and may, from time to time and to the extent permitted by law, directly market our products and services to these businesses based on the information we have learned about their browsing activities while on our websites.  In addition, Hoover’s analyzes IP addresses from Hoover’s products users to match business information from our various databases and received from third parties against users’ IP addresses for our internal analytical purposes which helps us to increase the accuracy of the information in our various business information databases.

Mobile Devices:  To provide location-based services on the mobile-optimized versions of products, we may collect and use precise location data, including the real-time geographic location of your mobile device or computer. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your device’s approximate location. Location-based services, such as the mapping features, require collection of your location for the feature to work. You may withdraw consent to its collection, use, transmission, processing and maintenance of location data at any time by not using the products that use location-based features or by turning off Location Services settings (as applicable) on your device and computer.)

Dun & Bradstreet does not respond to Do Not Track Signals.

A cookie is a small text file (which typically includes a piece of computer code) that is stored on your computer's hard drive. Cookies are sent by our website (or the website of a company we have a relationship with) to your computer, mobile phone or other device when you visit our website. When you visit a website, that website's computer asks your computer for permission to store this text file in a section of your hard drive that is specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it.

A Web beacon is a graphic image, such as a pixel tag or clear GIF, which is placed on a Web page or in an e-mail message to monitor user activity, such as whether the Web page or e-mail message is accessed or clicked. They are also used on many Web pages for alignment purposes.

We sometimes use Web beacons to provide an independent accounting of how many people visit our website or to gather statistics about browser usage on our website. Some of our Web pages and HTML-formatted e-mail newsletters use Web beacons in conjunction with cookies. It is difficult for you to limit the use of Web beacons because there is no easy way to distinguish their use from alignment and other purposes. Web beacons may also be loaded from a different Web server than the rest of the page.

Some of our e-mails may also contain pixels or code to gather information regarding e-mail behavior and for analytics. We may share this information with third parties.

We use cookies to store login and other information on your computer, which serves to improve our website functionality and tailor our services to your preferences and interests. Cookies also allow us to display personalized content and relevant D&B product or solution-based advertising on your later visits to our site. Other uses include preventing, detecting and investigating potentially prohibited or illegal activities, including enforcing our Terms of Use agreement. For certain services, we offer users the ability to store a user ID or password within a cookie so that they do not need to re-enter it when they subsequently return to our website. Cookies, in conjunction with our Web server's log files, allow us to calculate the aggregate number of people visiting our website and to assess which parts of the site are most popular. This information helps us to constantly improve our website and better serve our customers. Some of our cookies may be tied to personally identifiable information, such as IP address. We do not store credit/debit card numbers in cookies. Cookies may be used to store a unique identification number tied to your computer so that a website can recognize you as the same user across different visits to the website. For more information about the type of information that is collected on website visitors, see our Privacy Policy section on “What Information We collect”

Some cookies are necessary to make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Marketing cookies are used to track visitors across websites. The intention is to display content that is relevant and engaging for the individual user.

Some cookies help website owners to understand how visitors interact with websites. Cookies that provide analytics services can collect IP address or other identifiers, browser information, and information about the content that you view. These analytic services help us to know how many users we have, which parts of our sites are most popular, what browsers are used, the country or region where users are located, and the demographics and interests of users.

Cookies can be First Party Cookies or Third-Party cookies. The difference is which website sends the cookie to your device. First party cookies are sent by, or on behalf of, the company whose website you visit. Third party cookies are sent by any other company. D&B uses first and third-party cookies.

D&B’s first party cookies collect data, such as the date, time, and areas of our website that are visited, as well as the website from which the visitor came. We may use IP addresses to derive certain other information concerning businesses visiting our websites, but we do not analyze this information in a way which would reveal the identity of the individual browsing our websites. When you select one of our products or services, register for a newsletter or e-mail alert, fill out an online form, or complete a survey, we may try to identify your browser and we may combine information from cookies, Web beacons, code and other information collected online with other data that we maintain about you. By improving the features, marketing, and content of our website and by making your online experience more convenient and meaningful, we can better serve our customers' needs.

Some of our business partners, such as third-party advertisers, use cookies that originate from their websites. The third parties with whom we partner provide certain features on our site to display advertising based upon your web browsing activity. In the course of serving advertisements, our third-party advertisers and partners may place or recognize a unique third-party cookie on your browser. These companies may use information about your visits to Dun & Bradstreet’s and other websites to provide advertisements on this site and other sites about goods and services that may be of interest to you. These third-party partners monitor how guests use our website and determine which of our online features they prefer. We may report information to our partners about our customers and the products and services they order, as well as aggregated, non-identifiable information about our guests' use of our website.

We use third party advertising companies to serve our Internet ad banners on our website and other websites on which we advertise. The use of third-party cookies and other tracking technologies is not covered by our privacy policy. We do not have access to or control over any third-party tracking technologies. Third party advertisers may also use a third-party analytics provider to place third party cookies on your browser to collect anonymous and aggregated session data, such as the ads that are viewed. If you view a Web page where our ads appear, the advertising company may place a cookie on your computer or use a Web beacon to access a cookie that they previously placed on your computer. These companies do not collect information that can personally identify you, but they may use information about your visits to our website and other websites to measure the effectiveness of ads. We do not disclose any personally identifiable information to these companies. We share aggregate website usage information with third party advertisers and partners for the purpose of effectively targeting our online advertisements. Unless you are previously notified, these advertising companies do not link any online behavior or cookies with other information that can be used to personally identify you, such as your name, address, telephone number or e-mail address, when working with Dun & Bradstreet.

These third-party advertising networks also track visitors' online usage and behavior patterns. These companies may use information about your visits to Dun & Bradstreet and other websites to provide advertisements on this site and other sites about goods and services that may be of interest to you. The result of these efforts is the creation of an online profile that attempts to predict individual user interests, preferences and purchasing habits. The third-party advertising networks then accordingly customize the advertising content served to users when visiting other websites.

Most Internet browsers allow users to decide whether to accept cookies. The Help function within your browser should tell you how to do this. The website www.aboutcookies.org contains comprehensive information on how to do this on a wide variety of desktop browsers. You may reset your browser to refuse cookies and still use our website, although website access and functionality may be slower and less convenient.

Regarding Third Party Advertisers, the Network Advertising Initiative (NAI) is a self-regulatory cooperative of online marketing and analytics companies. The NAI provides educational content and opt-out tools to help Internet users learn about and address online behavioral marketing practices. Through the NAI's online options, you may opt out of particular NAI network members' behavioral advertising programs or you may opt out of all NAI network members' programs. Opting out will prevent the given network from which you opted out from using your Web preferences and usage patterns to deliver targeted online ads. The NAI opt-out only works with participating third-party advertising networks that use cookies and Web beacons to execute their advertising initiatives. If you would like additional information about online behavioral marketing and your options regarding these standard Internet practices, please visit the NAI website. Dun & Bradstreet also follows the Self-Regulatory Principles for Online Behavioral Advertising as administered by the Digital Advertising Alliance (DAA). Visit http://www.aboutads.info/choices/ to exercise your option to opt-out of targeted ads provided by certain listed companies.

To opt out of receiving Dun & Bradstreet promotional e-mails, newsletters, and updates about new Dun & Bradstreet features, products and services:

You can manage your notifications and communications at the Communications Preference Center or you may follow the unsubscribe instructions in any of our promotional emails.  You can also reach Customer Service at 1-800-234-3867 or send an email to custservprivacy@dnb.com. 

You may change your preferences at any time.

Please note that we may continue to send you transactional or service-related e-mails despite your desire to not receive promotional or marketing e-mail messages.  Also please note that if you elect to opt-out of receiving promotional e-mails from one of our websites, you may continue to receive promotional emails from our other websites. 

To no longer receive telemarketing calls from us or seek to clearly inform Dun & Bradstreet of a desire to revoke consent provided in the below paragraph, you may do this by calling Dun & Bradstreet Customer at 1-800-234-3867 or visiting Dun & Bradstreet Communication Preferences.

By providing your phone number to Dun & Bradstreet, you expressly consented and authorized Dun & Bradstreet to contact you in any lawful manner, including the use of automatic and/or computerized dialing systems, text messages and pre-recorded message and call technologies for any lawful purpose, including marketing Dun & Bradstreet products and third party services. You expressly consent to be contacted through such means at the telephone numbers (including mobile or wireless numbers) you provide to Dun & Bradstreet. You represent and warrant that any mobile or wireless telephone number you provide belongs to you and is associated with a mobile device in your possession. You will notify Dun & Bradstreet if your mobile or wireless telephone number changes. Consent is not a requirement of purchase. Should you have any questions about which addresses, telephone numbers or email addresses you provided to Dun & Bradstreet for the above, please review your account information in your product dashboard or please call Dun & Bradstreet at 1-800-234-3867.

We may continue to call you for transactional or service-related purposes despite your desire to not receive telemarketing calls.

To be placed on our company's internal Do Not Mail list should you no longer wish to receive marketing or promotional mailers you may do so by contacting: Dun & Bradstreet Customer Service at 1-800-234-3867 or visiting Dun & Bradstreet Communication Preferences

You may change your preferences at any time.

We may continue to send you transactional or service-related correspondence despite your desire to not receive marketing mailers.

Individuals whose contact information is in our professional contacts database may request to be excluded from the professional contacts database, by calling Dun & Bradstreet at 800-234-3867 or emailing  custservprivacy@dnb.com

While we may remove your individual business contact information from our professional contacts database, please be aware that we will continue to provide your company's or educational institution’s contact information in our Business Information and Educational Institutional Reports and other products and services. Note that if your professional contact information is in a different third party's marketing directory, you will need to request removal with such third party directly.

The “Right to Know” or the “Right to Information About Collection, Disclosure and Sale of your Personal Information” gives you the right to request the following information: 

• Categories of personal information D&B has collected about you;
• Categories of sources from which the personal information was collected;
• Categories of your personal information that D&B sold or disclosed for a business purpose;
• Categories of third parties to whom the personal information was sold or disclosed for a business purpose;
• The business or commercial purpose for collecting or selling personal information; and
• The specific pieces of personal information that D&B has about you

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

The specific pieces of personal information we have collected about California Consumers

Please see the Privacy Notice above under the section "What Information We Collect”

The categories of sources from which the personal information was collected

 We collect personal information from the following sources: 

• Government Sources
• Third Party Vendors and Data Providers
• Data Subjects
• Publicly available websites and news agencies

The business or commercial purpose for collecting personal information

Dun & Bradstreet collects personal information so that we can supply commercial data about organizations to other organizations. Our purpose is to enable businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries and markets.

We also collect personal information so that we can license and sell professional business contact information for marketing and data management purposes.

The categories of third parties to whom we sell personal information

We sell personal information to the following third parties:

• Our customers for credit, sales and marketing, supply and compliance decisions and customers who participate in our data exchange programs 
• Our World Wide Network Partners, which are businesses we partner with across the world 
• Our strategic partners who incorporate Dun & Bradstreet data into their own solutions

The business or commercial purpose for selling personal information

Please see the Privacy Notice above under the section "Our Purpose for Collecting Information”

The categories of third parties with whom we share personal information

See the “How Do We Use and Share Personal Information” section of our Privacy Notice. For a list of third parties with whom we use to process personal information, see Schedule 1 “Sub-Processors” at www.dnb.co.uk/dpa.

The business or commercial purpose for sharing such personal information

The business or commercial purpose for sharing such personal information is to utilize third parties to help us in our purpose of enabling businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries and markets.

We also share personal information with third parties so that we can license and sell professional business contact information for marketing and data management purposes.