Data Connects the Customer Experience Journey
In the modern digital world, you can now use factual and deterministic business data to build customer relationships with depth and scale. Dun & Bradstreet is a leader in delivering dynamic business insights to the Oracle CX Suite. Use our data to inform your prospecting, acquisition, engagement, conversion, retention, and growth of your customers. At Dun & Bradstreet, we help you find the truth across all your data silos for better business performance.
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Audiences at Scale: Fueling Oracle BlueKai
We've mapped hundreds of millions of global company records contacts in the Dun & Bradstreet Data Cloud to 350 million corresponding cookies and mobile device IDs. With 400+ predefined segments, 70+ predictive segments, and custom ABM segments, your ads will better target your B2B audiences. Use our data in Oracle BlueKai to improve your ad reach to the right people, increase brand affinity, and produce qualified leads.
Master Data With Oracle Customer Data Management (CDM)
Oracle CDM consolidates information from across your organization so you can cleanse, standardize, enrich, match, and dedupe your customer information into a master repository of best-version records. Dun & Bradstreet's data is available through Oracle's data enrichment solution and powers Oracle's CDM offering with Live Business Identity data, the Dun & Bradstreet D-U-N-S® Number, firmographic, and corporate hierarchy data for robust customer and prospect profiles.
What’s Next for B2B Marketing Magazine
In today’s digital world, data plays a vital role in shaping and driving the most fundamental sales and marketing decisions. See how Master Data, the foundational data elements that allow you to easily share, structure, match, and clean data across systems and processes, is yours for the taking – and the means for delivering amazing customer experiences across sales, marketing and service.
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