Engage and Nurture Your Prospects

Delivering messages that directly relate to the needs and interests of your prospects and customers helps you cut through the noise. You can do this by providing personalized content and experiences based on which businesses are visiting your website and what pages they are viewing.

Solutions such as D&B Visitor Intelligence and D&B Optimizer for Marketing help empower your teams with the sales and marketing insights required to tailor digital experiences and messaging to your target audiences. When prospects see that you understand their objectives, they will be more likely to choose your solution over the competition's.

The purchasing funnel involves many buyers and spans multiple channels both online and offline. That’s why you can’t waste any opportunities to convert engagement into leads.

Providing a more consistent experience and engaging the right contact at the right time help reduce friction along the buyer's journey. Optimize your marketing campaign execution by leveraging D&B Visitor Intelligence to pre-fill lead forms and reduce abandonment rates, which helps to achieve faster revenue growth.