A Faster Path from Prospect to Profitable Relationship
A: The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to accelerate sales, enhance go-to-market activity, and drive business growth globally.
Dun & Bradstreet brings:
- The world's most comprehensive and trusted commercial database with more than 265 million business records from 30,000 sources in 190 countries, updated 5 million times a day.
- Industry-leading contact intelligence on more than 70 million professionals from our NetProspex acquisition.
- Hoover's editorial insights covering over 40,000 leading companies and 1,000 industry segments.
Avention's powerful sales platform brings:
- An intuitive, dynamic user interface to deliver intelligence that can be customized to meet each user's needs.
- Powerful alerts, triggers, and profiling capabilities that leverage both structured data (e.g. industry codes, address, and employee information) and unstructured data (e.g. social content, news feeds, and analyst reports).
- Simple integration with the mission-critical systems that your teams use every day, including SFDC, Dynamics, Marketo, and Eloqua, as well as homegrown systems used by many companies.
A: The initial focus will be on the integration of Dun & Bradstreet data on the OneSource platform, as it will provide our customers with a user-friendly solution designed to increase sales productivity and effectiveness. Coupled with our Advanced Marketing solutions, the acquisition allows us to scale our offerings in Sales & Marketing to deliver more customer benefits than ever before.
For more on Avention, please visit: https://www.avention.com/products.
A: For existing Dun & Bradstreet customers, contact your account manager, or call the Dun & Bradstreet/Hoover's hotline at (800) 486-8666.
For existing Avention customers, contact customer service at (800) 433-0287, or email firstname.lastname@example.org. If a customer contacts the Dun & Bradstreet customer support line about an Avention question, our agents will provide this contact information.