The Data You Depend on with Even Better Functionality
With the retirement of Data.com on the horizon, we've partnered with Salesforce through the AppExchange and Lightning Data to offer you two powerful replacements for both Data.com Clean and Prospector. These pre-integrated solutions benefit your team with automated data quality checks and governance, a view into corporate hierarchies to identify cross-sell and upsell opportunities, easier prospecting, and smarter customer outreach to help build pipeline faster. Your customer data is one of your most valuable assets and your Data.com replacement will have a big impact on how it's managed. Take control now and choose a replacement solution from Dun & Bradstreet.
The Data.com Clean Replacement: D&B Optimizer for Salesforce
Data quality is a big problem for CRM administrators and users. Salesforce estimates that 91% of CRM data is incomplete and 70% of that data decays annually. D&B Optimizer for Salesforce continuously manages the account and lead data within your Salesforce environment and will empower you to:
- Automate enrichment to improve data completeness and accuracy
- Accelerate growth by prioritizing accounts based on 80 fields of advanced information
- Identify cross-sell and upsell opportunities with visibility into corporate linkages and family trees via the D-U-N-S number.
- Increase sales productivity by eliminating manual data entry efforts
- Visualize key business segments with robust dashboards to drive better market analysis
WHAT OUR CUSTOMERS ARE SAYING:
"[D&B Optimizer] has done wonders for us. Not only has this app cleaned and enriched our account records, it has also helped us manage duplicates and establish account hierarchies."
Digital Media Specialist, Multisorb
The Data.com Prospector Replacement: D&B Hoovers
Integrated with Salesforce, D&B Hoovers is a robust sales intelligence solution that features world-class company and contact data, plus powerful prospecting features. Our embedded QuickView Company Profiles turn your Salesforce instance into a more powerful B2B prospecting and account management resource, so your teams can focus on closing more deals instead of hunting for information. You can build pipeline faster with:
- Powerful contacts search and list building tools to ensure your sales pipeline is always filled with qualified leads
- Speed sales cycles by knowing who to contact and what to say thanks to real-time sales triggers, predictive indicators, recent news, deep industry analysis, and more
- A complete customer and account view when used together with D&B Optimizer to ensure the highest data quality and consistency across your Salesforce applications
WHAT OUR CUSTOMERS ARE SAYING:
"D&B Hoovers helped me conduct research that allowed me to gain a greater understanding of my sales market. At a broader level, this insight has allowed our leadership to make better decisions about market coverage needs and sales goals."
Strategic Planning Consultant, Wells Fargo
What is Data.com?
In 2011, Salesforce.com announced the launch of Data.com, a cloud-based solution to help clean data and provide sales intelligence in CRM systems. This launch also announced a new partnership with Dun & Bradstreet to aid the data enrichment and hygiene for company information in Salesforce. Since then, with the industry's most trusted commercial data delivered into Data.com, sales leaders can segment markets and target the most profitable accounts with precision. Salesforce administrators and sales operations leaders use the data to efficiently plan territories, drive custom rules and workflows, and improve overall data governance efforts.
Why is Data.com Retiring?
Since Data.com launched, the Salesforce platform and ecosystem has grown, and data has gotten more specialized. Automated customer and prospect interactions, analytics and face-to-face meetings, determined by underlying information that resides in Salesforce, have become essential in driving revenue growth. As demand for specialized data increased, customers began to ask Salesforce for help integrating and using these new data sets. The Lightning Data platform and AppExchange provide a powerful new way for customers to work with trusted data partners in Salesforce. Lightning Data offerings allow customers to build more intelligent and automated processes to improve overall CRM user adoption and customer success, without the need for IT involvement. Data.com subscribers benefit from Lightning Data by choosing D&B Optimizer to keep access to the core firmographic data that supports the custom rules and workflows your team already uses.
D&B Optimizer for Salesforce
This two-minute video shows how D&B Optimizer works to keep your account and lead information more up to date, complete, and accurate with continual data hygiene.
Account-Based Marketing - Access the Data you need to target the accounts that matter most
Data decay is the enemy of ABM! We'll quickly look at how D&B Optimizer and D&B Hoovers for Salesforce keep you on the right path to a successful ABM engagement when Data.com ends.
Matching - The Critical Starting Point for Data Quality and Actionable Insights
Matching is not the same as searching. Learn more about what it is, the value of the match, confidence codes, and how matching can influence your overall prospect and customer identification and data governance strategy.
Featured Resources
Access across the enterprise
Dun & Bradstreet products serve every aspect of an organization seeking to activate deep data insight to build valuable relationships