B2B Buyer Journey & Buyer Intent Data

Shed Some Light on the Buying Journey

The B2B buying journey is more self-serve and digital than ever before, and marketers need to identify their in-market buyers early to be successful. This is where intent data comes into play – to help find prospects that are in-market to buy now.

Download D&B Buyer Intent brochure

Watch the Using Intent Data to Reach & Engage Buyers webinar

Download the Data-Inspired Guide to CDPs

Personalized

Customized to the keywords unique to your business and use case, instead of choosing from a list of pre-defined topics

Precise

Targets buying locations at the site level with the D‑U‑N‑S^® Number, not domain, and aggregates signals across a corporate family

Intelligent

Uses patented processes leveraging NLP and deep learning to screen content relevancy and map billions of unique online engagement events each week

How It Works

We take your keywords from paid search that align to your campaign objectives
We create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward your keywords
We deliver your in-market accounts each week, alongside the strength of the intent signal (Intent Score) and the type of content that was engaged with (Buying Score)

Know Who to Call and When

Empower your sales reps with B2B buying signals to help them identify "in-market" B2B buyers and prioritize outreach. By combining D&B Buyer Intent and D&B Hoovers, sales and marketing professionals can close business faster by prioritizing “in-market” buyers and engaging them with greater timeliness and relevance.

According to a study by InsideSales, 50% of buyers choose the vendor that responds first. Now you can reach these “in-market” buyers first by activating your personalized intent models in D&B Hoovers to access in-depth sales intelligence on accounts that are ready to buy.

Reach Your In-Market Buyers First

Prioritize your strongest prospects and engage them early in the buying cycle.
Build pipelines with buyers who are expressing interest in solutions like yours.
Get in the door before your competition
Be alerted when accounts engage in activities that align with buying signals

Learn more about D&B Buyer Intent + Hoovers

Intent Data for B2B Sales and Marketing

Intent data can make account-based sales and marketing campaigns more effective. This eBook gives you the background and insights you need to make intent part of your strategy.