Where Scale Meets Precision
Dun & Bradstreet helps improve programmatic advertising by providing access to the Dun & Bradstreet Data Cloud, comprised of 300M+ business records, and mapping the data to 350M+ cookies and mobile device IDs. Tap into the Data Cloud to deliver ads across ad tech players, social media, and TV.
Programmatic
Our audiences are available across the most popular DSPs and DMPs, available where you want it, when you need it.
Partners Include:
Quantcast, RollWorks, Krux, Lotame, DataXu, and Xaxis
Social
Your B2B target uses social media. Leverage this highly engaging medium with the precision needed for B2B advertising.
Partners Include:
Facebook, Instagram, LinkedIn, and Twitter
TV
Using the same deterministic dataset, target your B2B audience on the most influential advertising medium.
Partners Include:
AT&T, Verizon, Dish, Comcast, Fox, and Roku
Using deterministic segments to run ABM has created results that have ‘wowed’ the team, specifically around seeing more of our strategic accounts on our site. We feel we’re on right track and are doubling down on Dun & Bradstreet data going into the future.
Audience Taxonomy Categories
Business & Professional Targeting
- Company Age, Revenue, Size
- Decision Makers
- Job Function/Roles
- Industry (by SIC and NAICS)
- Location Type & Size
- Ownership & Legal Structure
- Seniority
Predictive Targeting
- Account Marketability Score
- Company Growth
- Financial Analytics
- Spending Power
- Technology Team & Infrastructure
- Technology Budget
- Technology Purchase Intent
Company Name Targeting
- Key Accounts (for ABM)
- Top Companies Across Technology, Finance, Insurance, Education, and More
