Marketing & Sales

D&B Audience Targeting

Deliver a true omni-channel experience and power up your programmatic, social, and TV campaigns

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Where Scale Meets Precision
Dun & Bradstreet helps improve programmatic advertising by providing access to the Dun & Bradstreet Data Cloud, comprised of 400M+ business records, and mapping the data to 350M+ cookies and mobile device IDs. Tap into the Data Cloud to deliver ads across ad tech players, social media, and TV. Trusted by 90% of the Fortune 500, we provide marketers and agencies factual business and persona data for multi-channel marketing.
Programmatic

Our audiences are available across the most popular DSPs and DMPs, available where you want them, when you need them.

Partners include: The Trade Desk, MediaMath, Xandr, Yahoo!, Lotame

Social

Your B2B target uses social media. Leverage this highly engaging medium with the precision needed for B2B advertising.

Partners include: LinkedIn, Facebook, Instagram, and Twitter

TV

Using the same deterministic dataset, target your B2B audience on the most influential advertising medium.

Partners include: AT&T, Yahoo!, Hulu, Dish, Comcast, Fox, and Roku

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Ignite Your ABM Strategy
Your business is unique, which means your audience needs are unique. If you’re leveraging Account-Based Marketing in your campaigns – or want to start – lean on us. With millions of contacts aligned directly to companies, you can cross reference your target accounts with your specific buyer personas and deliver a true omni-channel campaign.
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Audience Taxonomy Categories
Business & Professional Targeting
  • Company Age, Revenue, Size
  • Decision Makers
  • Job Function/Roles
  • Industry (by SIC and NAICS)
  • Location Type & Size
  • Ownership & Legal Structure
  • Seniority
Predictive Targeting
  • Account Marketability Score
  • Company Growth
  • Financial Analytics
  • Spending Power
  • Technology Team & Infrastructure
  • Technology Budget
  • Technology Purchase Intent
Company Name Targeting
  • Key Accounts (for ABM)
  • Top Companies Across Technology, Finance, Insurance, Education, and More