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Marketing & Sales

D&B Audience Targeting

Deliver a true omni-channel experience and power up your programmatic, social, and TV campaignsGet a Free Reach Report
Where Scale Meets Precision
Dun & Bradstreet helps improve programmatic advertising by providing access to the Dun & Bradstreet Data Cloud, comprised of 300M+ business records, and mapping the data to 350M+ cookies and mobile device IDs. Tap into the Data Cloud to deliver ads across ad tech players, social media, and TV.

Our audiences are available across the most popular DSPs and DMPs, available where you want it, when you need it.

Partners Include:
Quantcast, RollWorks, Krux, Lotame, DataXu, and Xaxis


Your B2B target uses social media. Leverage this highly engaging medium with the precision needed for B2B advertising.

Partners Include:
Facebook, Instagram, LinkedIn, and Twitter


Using the same deterministic dataset, target your B2B audience on the most influential advertising medium.

Partners Include:
AT&T, Verizon, Dish, Comcast, Fox, and Roku

Ignite Your ABM Strategy

Your business is unique, which means your audience needs are unique. If you’re leveraging Account-Based Marketing in your campaigns – or want to start – lean on us. With millions of contacts aligned directly to companies, you can cross reference your target accounts with your specific buyer personas and deliver a true omni-channel campaign.

Get a Free Audience Reach Report
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Using deterministic segments to run ABM has created results that have ‘wowed’ the team, specifically around seeing more of our strategic accounts on our site. We feel we’re on right track and are doubling down on Dun & Bradstreet data going into the future.
Josh Dreller, VP of Account-Based Marketing at 4C

Audience Taxonomy Categories

Business & Professional Targeting

  • Company Age, Revenue, Size
  • Decision Makers
  • Job Function/Roles
  • Industry (by SIC and NAICS)
  • Location Type & Size
  • Ownership & Legal Structure
  • Seniority

Predictive Targeting

  • Account Marketability Score
  • Company Growth
  • Financial Analytics
  • Spending Power
  • Technology Team & Infrastructure
  • Technology Budget
  • Technology Purchase Intent


View Taxonomy

Company Name Targeting

  • Key Accounts (for ABM)
  • Top Companies Across Technology, Finance, Insurance, Education, and More

Programmatic Transparency Solved

Many marketers and advertising agencies are using B2C metrics to track the success of B2B programmatic campaigns, which can provide poor intelligence when multiple people and touches are involved in the B2B buying decision. D&B Audience Targeting Analytics helps unmask over 40 attributes to provide deeper intelligence to drive richer analytics, media optimization, and validation of audience data.

In our mission to improve transparency, we are leading the industry to eliminate fraudulent data through the power of the Dun & Bradstreet Live Business Identity, routed in the Dun & Bradstreet D-U-N-S® Number, and our partnership with the Trustworthy Accountability Group (TAG). The DUNSRight® quality assurance process verifies businesses in the ad supply chain so you can have confidence in our data. Read more on eliminating ad fraud.

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Serve the Right Digital Ads to the Right B2B Audiences
Trusted by 90% of the Fortune 500, we provide marketers and agencies factual business and persona data for multi-channel marketing.
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