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Marketing & Sales

D&B Audience Targeting

Serve the right ads to the right audiences, introducing more precision into your online advertising
Target your ads based on facts, not guesses 50% of marketers target audiences based on probabilistic data like browsing behavior and purchase intent. Move from this guess-based approach to one grounded in facts. Dun & Bradstreet's deterministic B2B data comes from 30,000 verified sources, ensuring highly accurate targeting.Download the Fact Sheet
Reach audiences at scaleWe’ve mapped our offline business database of 285M+ companies and 70M+ contacts to 250M+ corresponding cookies and mobile device IDs, giving you three options to fuel smarter programmatic campaigns:

Business & Professional Targeting

  • Company Age, Revenue, Size

  • Decision Makers

  • Job Function/Roles

  • Industry (by SIC and NAICS)

  • Location Type & Size

  • Ownership & Legal Structure

  • Seniority
View Taxonomy

Predictive Targeting

  • Account Marketability Score

  • Company Growth

  • Financial Analytics

  • Spending Power

  • Technology Team & Infrastructure

  • Technology Budget

  • Technology Purchase Intent
View Taxonomy

Custom Targeting

Every digital segment in D&B’s database is linked to a D-U-N-S® Number – for custom targeting by:

  • Key Accounts (for Account-Based Marketing)

  • High-Value Prospects

  • Niche Industries

  • Specific Job Titles
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Serve the right digital ads to the right B2B audiences
Trusted by 90% of the Fortune 500, we provide marketers and agencies factual business and persona data for multi-channel marketing.
How we maximize accuracy, minimize waste

We're leading the industry in the fight to eliminate fraudulent digital data through the power of the D-U-N-S® Numbering system and our partnership with the Trustworthy Accountability Group (TAG). The DUNSRight® quality assurance process verifies businesses in the ad supply chain with 2,000 automated checks and 5M daily updates.

Deterministic data where and when you need it

We've activated our data across major ad tech players - including leading DMPs, DSPs, Trading Desks, Facebook*, Instagram, and Twitter - to make our data easily accessible.
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