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Navigating the Deterministic vs. Probabilistic Data DilemmaJulie SaldarriagaJuly 11, 2018When it comes to deterministic or probabilistic data which one is best? Learn how to navigate the seemingly depthless oceans of customer data.Read More

Data and Analytics are the Catalysts for Better PerformanceMichael GoldbergJuly 6, 2018Getting the most out of your data means knowing what to ask of it. The answers will guide financial decisions, marketing strategy, and supply choices.Read More

Superior Analytics Enabled by Machine LearningDr. Nipa Basu July 2, 2018Nipa Basu, Chief Analytics Officer, explains why machine learning is top of mind for most business-to-business companies and how it can be used to enhance more ...Read More

The AI Phenomenon: What It Means for Global Business Today and TomorrowMelissa KofrothJune 27, 2018Globalization is accelerating the adoption of AI. Hear these two experts discuss the impacts and implications of AI on modern business and data science.Read More

Fasten Your Seatbelts for the Wild Future of Data & Predictive AnalyticsThe EditorsJune 14, 2018We sat down with renowned marketer and technology futurist Tamara McCleary to get her advice for implementing a data-driven marketing strategy.Read More

More than 50 Years Later, Machine Learning Is as Relevant as EverJonathan James CramerMay 25, 2018This article discusses the exciting ways Dun & Bradstreet is using machine learning to help its customers make data-inspired, analytically powered decisions.Read More

Machine Learning & Credit Risk Analytics: How Does It All Tie Together?Alla KramskaiaMay 22, 2018Discover how machine learning can help enhance credit risk analytics. Alla Kramskaia shares how Dun & Bradstreet is leveraging ML.Read More

Retaining Customers Using AnalyticsRachel RichterMay 8, 2018Learn how retention analytics can help you allocate your time and resources around attrition. Rachel Richter shares her team’s approach.Read More

Burning Platforms: Urgency Can Make Us Do Something to Make Things WorseDr. Anthony ScriffignanoMay 7, 2018Hasty actions risk making bad situations worse. Our intelligent systems face the same burning platforms. How can we use data and rational thinking to help?Read More

Riding the AI Wave for the Next 25 YearsMelissa KofrothApril 18, 2018AI is 2018’s hottest business topic. Get an IBM Think 2018 recap, the business and technology event that showcased emerging capabilities changing our world.Read More

Data, Digital Transformation, and the Human ElementVimal VelApril 17, 2018Vimal Vel discusses the evolution of the Gartner event and how data, analytics, and digital transformation have evolved.Read More

How Data Is Driving the Evolution of B2B Sales and Marketing TacticsMichael BrennerMarch 19, 2018Data is driving the evolution of B2B sales and marketing tactics by making more personalized, efficient, and impactful marketing possible – at scale.Read More

2018 Brings Greater Speeds, Automation, and DeliveryJonathan James CramerMarch 6, 2018An infographic from Dun & Bradstreet presenting predictions in the world of analytics for 2018Read More

Taking an Analytical Approach to Sales AccelerationJonathan James CramerFebruary 22, 2018Analytics solutions can help an organization increase sales to new and existing customers, reduce churn and increase loyalty.Read More

Lead Routing With AnalyticsRachel RichterFebruary 15, 2018Getting the right leads to the right team is a challenge that almost any company wants to solve. Analytics offers the answer to this persistent business questio ...Read More

How Analytics Can Get You Through the (Right) DoorJonathan James CramerFebruary 9, 2018Sales and marketing organizations increasingly find it difficult to identify and connect with prospective customers so are turning to predictive analytics.Read More

Pangalactic Data and Technology Answers Are Myths. Here’s What’s Real.Melissa KofrothFebruary 8, 2018Watch data science visionaries bust myths and offer straight talk on data and emerging AI technology on this edition of CXOTalk.Read More

How Credit Teams Are Weathering the Data StormTracey PanekFebruary 7, 2018Discover how modern finance and credit teams use robust analytics and technology to drive innovation and growth.Read More

AI World Keynote: Decision Making in an “Intelligent World”Melissa KofrothJanuary 23, 2018Watch our Chief Data Scientist Anthony Scriffignano, Ph.D., challenge AI World attendees’ thinking about the abundance of data and the skills we need to succeed ...Read More

Anticipating Hidden Risk in the Supply Chain Using Advanced AnalyticsJonathan James CramerJanuary 12, 2018Deeper insights into location analytics give business a competitive edge.Read More

The Elevated Importance of Global Risk ManagementJonathan James CramerDecember 18, 2017Several factors make it difficult to carry out effective global risk management processes.Read More

Why Good Business Is All About Location! Location! Location!Jonathan James CramerDecember 8, 2017Deeper insights into location analytics give business a competitive edge.Read More

Video Series: Connecting Everything While Everything Is in MotionMelissa KofrothDecember 4, 2017Watch leading B2B Data Scientists discuss the challenges and opportunities organizations face in a world constantly disrupted by data and technology.Read More

Location Analytics: A Geospatial View to Business PlanningDr. Nipa Basu November 20, 2017Visualizing location-oriented business data on a map optimizes the insight that can be gained from the data and can be leveraged when business planning.Read More

Location Analytics: Why the “Where” MattersRachel RichterNovember 14, 2017Visualization of location analytics can help leaders impact resource allocation, drive strategy, and make powerful business decisions.Read More

4 Reasons To Comply with the Latest Human Trafficking Regulations Brian AlsterNovember 14, 2017Dun & Bradstreet’s Brian Alster put together the most common questions around slavery and human trafficking to help companies understand the issues.Read More

Why Did the Data Geek Cross the Road?Jessica NussbaumNovember 2, 2017Modern marketers are creative and analytical, but they need strong data models to help tell compelling stories. Read More

Learning about Learning: γνῶθι σεαυτόν (Know Yourself)Dr. Anthony ScriffignanoOctober 12, 2017AI, and the data used to advance its learning, is permeating every industry and all facets of enterprise.Read More

Closing Deals with AnalyticsRachel RichterSeptember 14, 2017Predictive analytics and behavioral data can help sales identify locations with buying power and need for your products/solutions, at the right time. Read More

Key Take-aways from “Prove It! Attribution and Analytics” at sfBIGJessica NussbaumSeptember 6, 2017Jessica Nussbaum, Director of Marketing at Dun & Bradstreet, shares a few key take-a-ways from sfBIG’s attribution and analytics event. Read More

Healthcare Fraud: Treat the Cause, Not the SymptomsThe EditorsAugust 28, 2017Learn how government agencies are building risk models that leverage robust data and predictive analytics to stop fraud before it happens.Read More

Commerce NTIS Selects Dun & Bradstreet as Joint Venture PartnerThe EditorsAugust 23, 2017In this new NTIS initiative, we see immense potential to accelerate innovation throughout the government enterprise.Read More

Mind the Tax Gap: How Better Data and Analytics Improves CollectionsThe EditorsAugust 23, 2017How can tax and revenue agencies start recouping more of the tax dollars that are lawfully owed to state and national governments?Read More

Economic Scenario Planning and Strategic ForecastingDr. Nipa Basu August 2, 2017Strategic forecasting and economic scenario planning can help businesses prepare for economic, socio-political, or natural challengesRead More

Deconstructing FinTech Dr. Anthony ScriffignanoJuly 31, 2017The FinTech Revolution has been around longer than some people think, but how new technologies can be used to make financial decisions is accelerating.Read More

Omnichannel Marketing – We Are So Meta!Erin WrightJuly 27, 2017Get the top 8 tips from the Driving B2B Omnichannel Success Through Data webinar hosted by Dun & Bradstreet and Adobe.Read More

Big Data Pragmatism: The Real World of Analytics PractitionersThe EditorsJuly 17, 2017New study explores the challenges, pitfalls, and best practices associated with establishing analytics as an integral part of business decision making.Read More

The Analytics Era Arrives at ScaleThe EditorsJuly 17, 2017Over 70% of executives surveyed said at least half of their business decisions include analytics, indicating analytics is becoming integral in operations.Read More

Are You Ready to Compete in an Analytics-driven Landscape?The EditorsJuly 17, 2017New research from Forbes and Dun & Bradstreet shows analytics leaders are now focused on staying competitive as senior executives better understand value.Read More

Government Agency Leverages Analytics to Reduce Loan Portfolio RiskThe EditorsJuly 16, 2017Learn how this government agency implemented advanced analytics to develop a best practice loan monitoring system and high quality loan portfolios.Read More

How B2B Marketers are Using AnalyticsMichael GoldbergJuly 10, 2017Data plays a big role in B2B marketing. But the real value lies in analytics. We partnered with Forbes to learn how marketers use analytics to drive success.Read More

Attacking the ‘Root Causes’ of Improper PaymentsThe EditorsJuly 5, 2017Improper payments have increased year on year. Learn how progressive agencies are taking steps to reduce fraud, waste, and abuse.Read More

Reserve a Seat at the Table for the Chief Analytics OfficerMichael GoldbergApril 11, 2017As companies continue to collect massive amounts of data, hiring a CAO will play a pivotal role in managing analytics and delivering actionable insights.Read More

An AI Bot Walks into a Bar: Tells the Bartender to Close His BusinessDr. Anthony ScriffignanoMarch 16, 2017We sit at the dawn of a new era, where AI will not only bring technological advance, but will also challenge our belief systems and the ways that we approach hu ...Read More

What’s With the Mellow Attitude Toward Data Quality?Shelly LucasMarch 8, 2017You’d think “data-driven” marketers would be obsessive about good data quality. But few B2Bers are attacking it with gusto. The Data Doc explains why.Read More

The Secret to Building Better Business RelationshipsMichael GoldbergFebruary 13, 2017Among your many business relationships lies crucial insights and information that can be critical in assessing total risk and opportunity.Read More

Video: Revving the Revenue EngineAbigail LutteFebruary 13, 2017Learn 4 ways finance can collaborate with marketing to accelerate revenue growth. Read More

How Analytics Can Help Insurance Companies Ensure SuccessMichael GoldbergFebruary 9, 2017Data has no value if it can't help answer a question. For insurance companies it’s vital that the data is not only accurate, but that it can help confirm assump ...Read More

Is Slave Labor in Your Supply Chain? Get a Free Human Trafficking Risk Scan for Your CompanyMoreen RomansJanuary 31, 2017Responsible business starts with awareness of your supply chain. Learn the risk levels of your company and get a personalized report in 3-5 days.Read More

How Anticipatory Analytics is Changing the Way We MarketRishi DaveJanuary 30, 2017Marketers don’t need a crystal ball or a magic elixir to see the future, they just need the right mix of data and insights; they need anticipatory analytics.Read More

3 New Year’s Resolutions Companies Can Keep with Help from Analytics Michael GoldbergJanuary 4, 2017From driving growth to strengthening relationships, see how analytics can help companies stay true to their 2017 New Year’s resolutions.Read More

Applying Alternative Data to Find Alpha in the MarketplaceRobert IatiNovember 17, 2016Learn how investment managers can apply alternative data to their investing strategy in both the public and private markets.Read More

Alternative Data: The Hidden AlphaRobert IatiNovember 10, 2016Watch our video on Information Alpha, the alternative data and analytics professional traders need to improve their return on investment.Read More

Why No One Accurately Anticipated a Trump Election WinMichael GoldbergNovember 9, 2016Donald Trump was named the 45th President of the United States. Why did so many of us not see this coming? Read More

FIBO with B2B Data Proof of Concept: Seeing Aggregated Risk AnalyticsMike LubanskyAugust 8, 2016Hear how FIBO with B2B data showing risk aggregation dashboards and analytics is coming to life for a major bank. Read More

Data Dialogue: JBKnowledge Constructs a Strategy for Effectively Using Data and Analytics Michael GoldbergJuly 21, 2016Learn how JBKnowledge used D&B’s predictive analytics to quickly access more consistent and reliable customer information to help make critical connections.Read More

Ingram Micro’s Global Business Intelligence Drives GrowthThe EditorsJuly 7, 2016Learn how we helped Ingram Micro match & append their data to drive $1.3 million of incremental product revenue and $42 million of incremental gross profitRead More

Master Data: The Next Buzzword for you to KnowEd CareyJuly 7, 2016CMOs are increasingly measured on business, not just marketing outcomes. Expect to hear more about Master Data and its impact on the marketing landscape.Read More

Test, Learn & Scale for B2B Marketing Data Quality GainsThe EditorsJune 23, 2016The final in a three-part blog series covering the three must haves to master for data-driven marketing excellence, Rishi Dave, former CMO Dun & Bradstreet and ...Read More

Seeing the Human Face in Supply Chain DataThe EditorsJune 6, 2016In this Q&A, Dun & Bradstreet's Moreen Romans discusses the motivations behind Dun & Bradstreet’s new human trafficking solution and how a trip to the White Hou ...Read More

Why Fluidity is the Goal to Mastering Your DataScott TaylorJune 2, 2016Learn the five best practices that you should apply to your master data management (MDM) implementation.Read More

Winning the Game: Increasing Cash Flow, Collaboration and ProfitabilityAbigail LutteMay 18, 2016Discover four guidelines to help you create a winning customer segmentation strategy in finance.Read More

Infographic: Selling Cookies with AnalyticsMichael GoldbergMay 16, 2016See how advanced analytics is broken down into real-world examples with this easy-to-follow and easy-to-read infographic series by Dun & Bradstreet.Read More

4 Customer Segmentation Assumptions to AvoidAbigail LutteMay 10, 2016The end game – to shoot stripes or solids into pockets – is no different when you are eyeing data, creating your winning customer portfolio segmentation strateg ...Read More

The Best Data Visualizations Go Beyond Curb AppealShelly LucasMay 5, 2016What makes a data visualization most impactful for marketers? It isn't good-looking graphics, says expert Dona Wong, but rather, a data-inspired story. Read More

Infographic: The 2016 State of Enterprise AnalyticsMichael GoldbergApril 21, 2016Read about the current state of enterprise analytics, a 2016 infographic from Dun & Bradstreet.Read More

B2B Marketers: Disconnected From Customer Data?Shelly LucasApril 21, 2016We read everywhere that marketers are drowning in data. But new research finds they're coming up dry. Jeff Winsper shares ways marketers can mend data access g ...Read More

B2B Programmatic Starts with Data-Informed Audience DefinitionMelissa KofrothApril 20, 2016Discover how you can gain valuable insights about your audience and confidently offer up personalized content to them along the way.Read More

The 2016 Enterprise Analytics StudyThe EditorsApril 14, 2016Insights & Implications for Organizations Inspiring to be Analytically DrivenRead More

Marketing's Disconnect With Business & How Customer Analytics Can Mend ItShelly LucasApril 12, 2016Marketing's 2016 priorities are out of step with the C-suite's number one business mandate (ROI). Thankfully, customer analytics can help pull marketers back in ...Read More

Marketing Data Renovators Guide: Get Your Database Analytics-ReadyShelly LucasApril 7, 2016What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready.Read More

Is Your Marketing Database Ready for Customer AnalyticsShelly LucasApril 6, 2016Implementing customer analytics is no easy task. Learn how to build a case for advanced customer analytics, and how to prepare your marketing database.Read More

2016 B2B Marketing Priorities: Stepping Stones to Data-Inspired ProgressRitika PuriMarch 1, 2016There's no shortage of 2016 predictions for marketing. While our reality may fall short, it's still important to identify the stepping-stones to progress. Read More

With Data, Size Matters, but it’s Really About the RelationshipsRobert IatiJanuary 25, 2016Data Managers are working as hard as possible to accumulate as much data as possible, but they are missing the most important part, relationships.Read More

Making the Business Case for Better Marketing ImagesMichael GoldbergJanuary 21, 2016Oh snap! Your brand story isn't getting shared? Research shows the right images build deeper customer connections and better tell your story. Read More

Modern Marketing Essentials Guide: Data ManagementThe EditorsJanuary 20, 2016How can you as a marketer provide consistency and increase the effectiveness of your marketing spend? In this guide, Dun & Bradstreet partner Oracle describes ...Read More

Exploring Inter-Connected Business RelationshipsMichael GoldbergJanuary 14, 2016Every company has a pool of relationship data, diving into that data is what helps make decisions and understand the inter-connections of your business.Read More

Close More Deals with Sales IntelligenceThe EditorsJanuary 14, 2016Don't approach prospects with a canned sales pitch. Arm yourself with detailed sales intelligence to better understand, target, and engage prospects.Read More

Data Management & AnalyticsThe EditorsJanuary 12, 2016Discover best-in-class analytics insights by Dun & Bradstreet to help you discover meaning in your data and uncover opportunities to grow your business.Read More

How to Create Personalized Marketing Campaigns for CustomerThe EditorsJanuary 12, 2016Buyers want more personalized messages from the brands they do business with. Find out how data insight helps you get up close and personal.Read More

B2B Marketers See the Promise of Programmatic (Infographic)Michael GoldbergJanuary 8, 2016The results of our 2015 State of B2B Programmatic Advertising Survey are in! Find out what B2Bers think about this emerging strategy.Read More

B2B Marketing Executives' Data Quality DelusionShelly LucasJanuary 8, 2016Too many enterprise marketers continue to embrace the concept of good data quality without the commitment to really carry it through.Read More

‘Big Data’ Is Old News. We Need ‘Meaningful Data.’Robert IatiJanuary 7, 2016We have data. Lots of data. BIG DATA. We are all data hogs. Addicts, really. But what do we do with it all? How do we optimize its use? Learn more here.Read More

Programmatic: So Many Ways to BuyMichael GoldbergJanuary 7, 2016Do too many choices paralyze you? In that case, you’ll want to get up to speed on all your programmatic buying options.Read More

Fast-Growth Tech Leader F5 Fuels Sales With Quality DataThe EditorsJanuary 7, 2016Fast-Growth Tech Leader F5 Fuels Sales With Quality Data Read More

B2B Marketing Technology Strategy ReportThe EditorsJanuary 6, 2016For companies of all sizes, a key question is: How will an effective marketing technology strategy improve marketing performance? To find out how marketing prof ...Read More

Creating Your Best Customer ProfileRitika PuriJanuary 6, 2016Make your good customer snapshot better: Get creative with your data collection and integration.Read More

The Targeting Lies We TellRitika PuriAugust 13, 2015Three targeting myths you don't know about (but should)Read More

Whitepaper: The CFO's Relationship ChecklistAbigail LutteAugust 3, 2015The modern organization both enjoys, and drowns in, a proliferation of business data both ripe for strategic possibilities and staggering in complexity.Read More

The Dangers of Automated Dashboard Addiction – And How to Escape ThemThe EditorsJuly 28, 2015Just because something is easy to track doesn’t mean it should be. Markets and customers continuously change, so our measurements should change, too.Read More

The Dangers of Automated Dashboard Addiction – And How to Escape ThemShelly LucasJuly 28, 2015Just because something is easy to track doesn’t mean it should be. Markets and customers continuously change, so our measurements should change, too.Read More

Misadventures in TargetingRitika PuriJune 30, 2015Marketing leaders share how they turned mistakes into relationship-building moxieRead More

The Art of Growing Customer Relationships (E-book)The EditorsJune 9, 2015The new art of the marketer uses data to build lasting customer relationships. Get the essentials in this e-book!Read More

How Predictive Lead Scoring Can Align Sales and MarketingKevin DexterMay 28, 2015Predictive lead scoring is changing the often-contentious dynamic between sales and marketing organizations.Read More

Perfect Your Prospecting: Four Data Factors That Matter For TargetingBrad YoungMay 28, 2015How can marketers separate signals from noise for better targeting and segmentation? Focus on these four data factors.Read More

Give 'Em What They Want: Data-Inspired ContentThe EditorsMay 1, 2015INFOGRAPHIC: Delivering the right stuff at the right time to build better relationships with prospectsRead More

How Data-Inspired CMOs Are Owning the Customer ExperienceThe EditorsApril 3, 2015How can CMOs meet the great expectations set by self-directed customers? Find out in this infographic.Read More

Outsmart False Data Signals and Keep Your Marketing On TrackRitika PuriFebruary 9, 2015Are your strategies suffering from false data signals? Check out three steps to prevent a marketing analytics misfire and keep on track.Read More

Why Partner with D&B?Kairo CerereJanuary 7, 2015Learn 5 ways D&B can help you expand your capabilities and grow your business.Read More

Why Not Treat Marketing Like Sales? (Part 1)George SadlerDecember 18, 2014George Sadler of eBay shares the company's steadfast adherence to A/B testing and data-driven decisions as a part of marketing-driven growth strategy.Read More

Whitepaper: Predictive vs. AnticipatoryThe EditorsWith data processing growing at an incredible rate, so has anticipatory analytics. This whitepaper helps determine which analytics is best for your needs.Read More

Perfecting Your Portfolio PerspectiveLee SimmonsLearn five ways that smart segmentation of your customer base will increase cash flow, collaboration and growth.Read More

Data Dialogue: DLL Reduces Bad DebtThe EditorsLearn how auto-decisioning helped DLL meet compliance demands, optimize risk and strengthen its competitve position in this informative Q&A.Read More

Whitepaper: Finance Operations –
A Roadmap to SuccessThe EditorsGet an insider's look at Dun & Bradstreet's own experience building a finance operations structure and strategy for empowering growth.Read More

AnalyticsThe EditorsDiscover analytics insights that can help you find meaning in your data to build valuable relationships and grow your business.Read More

Data as Competitive AdvantageThe EditorsIn this white paper from the Winterberry Group, learn how an executive-level panel views these issues and how they plan to use data to create competitive advant ...Read More

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