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The Key to Success for B2B Marketers Lies in Data Quality

The Key to Success for B2B Marketers Lies in Data Quality

The B2B Marketing Data Report highlights the data disparity among B2B professionals. Josh Mueller, former CMO, states that he was “surprised at the significant gap between what marketing leaders are saying and what many are actually doing—or not doing,” and emphasized that “data is foundational to B2B marketing.”

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