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B2Bs Aren't Spending Big on Digital Advertising (Yet)

B2Bs Aren’t Spending Big on Digital Advertising (Yet)

Findings on B2B CRM systems and first-, second- and third-party data from Dun & Bradstreet’s “Mind the Data Gap” report with Adweek were featured. The piece cites survey results noting that 36 percent of B2Bs have a CRM in place with advanced functions, and 48 percent have one with basic functions.

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