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B2B Marketers Lack Confidence in Data: D&B

B2B Marketers Lack Confidence in Data: D&B

This piece on the B2B Marketing Data Report noted the report’s finding that half of B2B professionals lack confidence in the quality of their data, which in turn hinders adoption of ABM. Former CMO, Josh Mueller, states that the disparity between the findings indicate that “B2B companies are currently at a crossroads.”

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