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Activate ABM Success with a Single Source of Market Truth
Corey Livingston, VP Marketing, OneNeck Solutions, joined Dun & Bradstreet VP of Digital Product Marketing Nipul Chokshi at SiriusDecisions Summit 2020.
Faced with aggressive sales and revenue growth goals in an increasingly uncertain environment, OneNeck Solutions relies on a foundation of data and insights to drive its go-to-market strategy. Corey detailed how OneNeck is using AI with data and insights to activate omni channel ABM and drive digital experiences to increase conversion.
Highlights:
- Creating a 360-degree view of the buyer to get deep, relevant insight
- Scaling ABM across thousands of accounts and activating 1:1 engagement across channels
- Best practices – what to do, and not to do, when embarking on an ambitious ABM program
Watch the case study, recorded live at SiriusDecisions Summit 2020.