Collaborate to Accelerate: The Modern Mandate for Sales and Marketing

Stop haggling over handoffs. Start focusing on buyers.

The quest for internal sales and marketing “alignment” has run its course. It’s time for B2B sellers and marketers to level-up their alliance by concentrating on what really matters, which is the buyer.

What should be on the top of their to-do list? Making buying easier. Organizations that help customers navigate the buying process are 62% more likely to close substantial deals. Isn’t about time you joined them?

In “Collaborate to Accelerate: The Modern Mandate for Sales and Marketing,” you’ll learn how a shared, buyer-centric mindset ushers in a new era of collaboration – equipping sales and marketing teams to:

  • Identify the best win-wins
  • Simplify the purchasing experience
  • Execute at buyer speed 


Get the Guide