One Way B2B Marketers Should be Using Website Traffic (But Aren’t)

Anonymous Visitors Can Help Interconnect Everything in a Personalized Marketing Engine

How can anonymous website visitors possibly help personalize B2B marketing? It’s common knowledge that individuals don’t have to identify themselves to be served their preferred content online (thanks to cookies). But here’s something B2B marketers don’t typically think about – how broad website traffic trends can initiate a precise, cross-channel personalization strategy. Sound interesting? Learn more in the infographic below. 


website flowchart

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