Using Intent Data to Reach and Engage In-Market Buyers First
Ready to learn how you can reach in-market audiences engaging with web content related to your business and refine your communications strategy? Introducing D&B Buyer Intent, a powerful new tool from Dun & Bradstreet that leverages deep machine learning, natural language processing, and proprietary analytics to help you identify in-market audiences.
Watch this pre-recorded webinar to learn how D&B Buyer Intent can help you:
- Identify, segment, and contact in-market audiences before your competition
- Improve your email open rates, click-through rates, and conversions by engaging leads already interested in what you have to offer
- Execute highly targeted sales prospecting and marketing campaigns to help close business faster
Plus, you’ll learn how Dun & Bradstreet’s Digital Marketing team used buyer intent data to identify early stage buying signals and engaged sooner with in-market audiences to achieve:
- 22% increase in click-through rates
- 20% improved return on ad spend
- 13% increase in conversion rates
Jarrett Hollier, Leader, Digital Technology, Dun & Bradstreet
Kate Rogers, Senior Marketing Manager, Dun & Bradstreet
Get there first with D&B Buyer Intent.