Webinar: Data-Driven Approaches for Account Based Selling

The customer journey is changing. It’s becoming less linear and a new type of customer is emerging – the B2B consumer. The B2B consumer is more likely to purchase digitally than traditional B2B buyers and, therefore, more likely to remain anonymous to your organization. A single source of truth for B2B data is needed to engage with today’s B2B consumer across the entire buyer journey.

To win in today's competitive B2B world, sales and marketing must align to reduce time spent on non-selling activities and prioritize outreach to the right accounts and decision makers. Watch Nipul Chokshi, Vice President of Marketing at Lattice Engines, a Dun & Bradstreet company, and Steve Casey, Principal Analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.

View the webinar to learn:

  • How customer data platforms can help B2B marketers prioritize and focus their sales approaches
  • How a leading software company was able to accelerate omnichannel campaign execution, from two to four weeks to just days
  • How a single source of customer data enabled one company to increase email engagement by 65% and LinkedIn advertising campaign CTR by 42%


Want to identify ideal prospects and improve productivity with greater ease? Find out how you can drive personalized omnichannel campaigns using AI and Dun & Bradstreet data with D&B Lattice.