Buying Signals are Everywhere – Here’s How to Find Them

Using Intent Signals for Account Based Marketing and Sales

According to a recent McKinsey study, we've experienced 10 years’ worth of digital transformation in the last 3 months. However, most B2B companies still don’t have a reliable way to identify in-market buyers for their products and solutions. They look at their website visitors to see who is submitting web forms, engaging in chat, or calling a rep. But what about buyers who never make it to their site?

Intent data captures the online activity of your target accounts, so you can identify who is researching products and services like those your company is offering andwhich stage of the buyer's journey they are in. Then you canprioritize your marketing and sales efforts to drive engagement through contextual conversations.

Join Nipul Chokshi, VP of Marketing for Dun & Bradstreet, and Nhungly Dang, Senior Director of Account Development at Dun & Bradstreet, as they present:

  • Defining a common framework for using intent signals for account-based marketing and sales
  • Deploying automated and personalized buying experiences across channels including website personalization, digital ads, and your CRM
  • Empowering SDRs and Inside Sales teams with insights to prioritize their outreach or inbound leads while driving contextual conversations.