A Blueprint for Building a Predictive Marketing Organization

The Predictive Maturity Model

Over the past few years, predictive marketing has moved to the forefront of marketing discipline, and all signs seem to indicate that it isn’t slowing down. According to Forbes Insights, more than 80 percent of marketers are increasing the role of predictive analytics in their marketing processes. For this study, we interviewed more than 12 marketing leaders to create a roadmap that can help inform your marketing organization.

This whitepaper can help you:

  • Learn the difference between predictive marketing and what it takes to create a truly predictive organization
  • Identify your current stage along the predictive marketing journey
  • Share the steps you need to take in order to bring your company to the next level

This study is intended for senior-level marketers charged with creating progressive, highly functioning marketing organizations which ultimately will have revenue generating responsibilities. Download this whitepaper to learn about leveraging predictive in your organization.

This whitepaper was originally written by Lattice Engines which was acquired by Dun & Bradstreet in 2019.