How Bain Is Winning in the Face of Uncertainty with ABM

How Digital Can Drive the Right Action for Marketing and Sales

Saber Sherrard, Partner, Bain & Company, joined Dun & Bradstreet VP of Digital Product Marketing Nipul Chokshi at SiriusDecisions Summit 2020.

As a leading global consultancy, Bain helps clients transform their businesses – large and small. Saber took us through three real-life client examples of how to use data and insights to craft compelling ABM strategies and develop 1:1 Digital Experiences designed to attract, engage and convert.


  • How to think differently about segmentation to maximize focus and increase relevance.
  • Using behavioural signals to design compelling offers and to identify audiences that will be most receptive to those offers.
  • How data and insights can be invaluable to enable customer teams to grow share of wallet.
  • Four-step framework to engage with buyers in a more personalized, relevant manner.

Learn best practices! Watch the case study, recorded live at SiriusDecisions Summit 2020.

Watch Now