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The Salesperson as Customer Hero

Sales teams need the right data to serve customers’ needs throughout the entire buying cycle. It’s not just about converting leads to customers, but also about maximizing customer value.

INFOGRAPHIC: Marketers know what buyers are saying and what influences them. But what good is that insight if you don't share it with sales?

D&B's Salesperson as Customer Hero infographic helps explain how marketers can help sales speak to the customer more effectively.
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View other infographics in "The Age of the Customer" series:

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