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Epic Sales Enablement in a Content Marketing World

Only 22% of B2B marketers think their content marketing approach is extremely or very successful. If we were better at selling that content, the percentage would be higher.
Shelly Lucas, Content Marketing Director, Dun & Bradstreet

The AMA says 90% of marketing-produced content doesn’t get used by sales. It’s a mighty hard statistic to swallow—and we definitely don’t think you should. Clearly, cranking out more material isn’t the answer. Stop feeding your content-producing machine for a minute. If you really want to increase sales library views, boost usage rates and accelerate sales, you need to change your approach.

Start by asking yourself a simple question: “Is my sales content actually sellable?”

In this exclusive whitepaper from Dun & Bradstreet, you’ll learn five key steps to selling sales teams on the content they actually need. More specifically, you’ll discover how to:

  • Use data to make your content sales pitch shine
  • Bring order to content chaos with sales enablement technologies
  • Incorporate smart packaging to lift sales content usage rates


Register below to get everything you need to start selling the sellers on your content today!

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Epic Sales Enablement in a Content Marketing World
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