Even in the digital age of email and text messages, the cold-call remains the one constant from the bygone era of sales. It’s the direct line to a potential customer. And if handled correctly, can turn a prospect into a buyer.
Even though salespeople rely on the cold call to get in front of their prospects, buyers are not rushing to answer. They are inundated with calls every day, as much as 32 a week in the UK, according to our recent research study.
That’s why Dun & Bradstreet compiled some simple Do’s and Don’ts to help keep buyers from hanging up. Be sure to follow these steps when planning your next outreach strategy.