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L’ORÉAL Brandishes a Beautiful Bottom Line

Closing More Deals With The Right Customers

L’Oréal has been a world leader in the business of beauty for more than a century. The company has seen styles and culture change constantly over that time, calling for cosmetics innovation that lets L’Oréal meet the infinite diversity of beauty needs and desires of men and women around the globe

The Challenge: "Securing New Business Leads And Credit Analysis"

When L’Oréal wanted to drive new business growth, they turned to Dun & Bradstreet to:

  • Enable sales to close deals faster with the right customers
  • Use data and analytics to drive profitable growth
  • Detect and prevent fraud

Dun & Bradstreet has provided the best leads we have acquired to date. The leads include revenues which help us prioritize and allocate to the right people. The detail behind the leads has been incredible and extremely accurate making the sales function and prospecting much easier. Thank you!
Jon Kromenhoek, Managing Director, L’Oreal USA S/D, Inc.

The Solution: Dun & Bradstreet "Provided Accurate Leads To Call On With Solid Data As Well"

L’Oréal relies on a trio of Dun & Bradstreet solutions including D&B Business Credit Reports, D&B Direct and Lead generation

The Results & ROI

Thanks to their partnership with Dun & Bradstreet, L’Oreal was able to close more deals with the right customers. They were also able to decrease bad debt and improve collaboration between sales and finance functions. This gave them more visibility into opportunities and risks with the following results:

  • Improved the quote-to-cash cycle: up to 5%
  • Decreased bad debt: 5 – 10%
  • Increased business growth: 5 – 10%

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Dun & Bradstreet Enters Into a Definitive Agreement to Be Acquired. Read Press Release. D&B Enters Agreement to Be Acquired
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