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Crescent Electric Shines By Tightening Sales-Finance Collaboration

Reducing Bad Debt & Earning 5% Business Growth

Crescent Electric Supply Company is a large distributor of electrical hardware and supplies. The Illinois-based company runs 141 distribution facilities in 27 states, serving contractors, original equipment manufacturers and maintenance/repair/operations providers. In addition to its brick-and-mortar facilities, Crescent offers more than 200,000 products through its website.

The Challenge: Minimizing Risk To Grow Sales

Credit-line evaluation and risk analysis were critical priorities for Crescent when the company partnered with Dun & Bradstreet. Leveraging Dun & Bradstreet’s Risk Management Solutions, the distributor finally had a tool capable of limiting risk, boosting sales growth and detecting fraud.

The Solution: Business Credit Reports And MyDNB.com

Dun & Bradstreet’s Business Credit Reports and MyDNB.com proved a powerful combination for Crescent. The solutions helped the company better balance its risk exposure with maintaining a healthy cash flow.

By having all the information at my fingertips, I am able to explain to my sales team why I have made the decisions that I have and can show them examples of what good credit risk looks like!
Julie Anderson, Credit Manager

The Results & ROI: "Makes The Credit-Line Decision Quicker And More Streamlined"

Not only was Crescent able to reduce its bad debt, but it also saw new growth through the powerful analytics of Dun & Bradstreet’s Risk Management Solutions. This translated into better collaboration between sales and finance, improved visibility into risk and opportunity, allowed a cleaner view of data across the organization, and enhanced fraud detection. In addition, Crescent…

  • Decreased bad debt by up to 5%
  • Increased business growth by 5 to 10%
  • Increased operational efficiency by up to 5%


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