The Dichotomy of B2B Data

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Data Quality Comes of Age. But, Is That Enough?

The majority of B2B businesses still struggle to leverage their data in meaningful ways that drive smarter sales and faster revenues.

In our 7th Annual B2B Sales and Marketing Data Report, we surveyed 500 B2B sales and marketing leaders to take a pulse on the state of B2B data. While most participants have increased their investment in improving data quality – and virtually all saw the value in it – most have not taken the next steps toward activating that data. Download the report now to learn how you can get the most value from your data, your people, and your martech stack.

In the 7th Annual B2B Sales and Marketing Data Report, you’ll learn:

  • Top challenges, opportunities, and innovations facing B2B sales and marketing leaders in 2020
  • How 100% of our survey respondents were able to recognize performance gains to their business
  • Critical next steps for increasing the ROI in your data management practices

Get Practical Tips and Insights on How to Activate Your B2B Data

Download the report now to take a closer look at the connection between data quality and companies’ adoption of growth strategies. Dun & Bradstreet can assist your organization with integrating first- and third-party intent data, linking online and offline customer activity, launching omnichannel and ABM campaigns, and leveraging their martech stack to achieve a competitive advantage.

Get the Report




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