Is Data Driving or Derailing Your Sales & Marketing Strategy?
The 6th Annual B2B Marketing Data Report
Data Quality is Critical
89% believe data quality drives B2B sales and marketing
Confidence in Data is Shaky
Half of B2B firms are not confident in the quality of their data
Data is Needed for Key Initiatives
88% believe data is crucial for ABM, but only 1/3 of firms are executing it
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