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The 2017 B2B Marketing Data Report

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Unite your data to ignite your growth engine.

Dun & Bradstreet analyzed 6 billion records and surveyed 400 B2B marketers to bring you the fifth annual B2B Marketing Data Report. We uncovered key insights around where data disconnects exist and how marketers are interconnecting data across systems, campaigns and teams to provide better clarity and become a growth catalyst for business.

Data quality is key.80% of marketers believe data quality is critical. But overall data quality is considered "questionable" at best.
Analytics are on the rise.70% use or plan to use analytics to drive market prioritization, Account-Based Marketing, and more meaningful segmentation and targeting.
Better alignment is required.40% of marketers don't feel as though their sales teams have the right account intelligence to engage with prospects - yikes!

Discover the trends and techniques you need to activate data.

The B2B Marketing Data Report will help you identify and prioritize the ways your peers are cutting through this data chaos to unify efforts across channels. We're confident it will lead to a sharper focus for your marketing efforts across your many channels and systems.

Download the report to learn:


  • The current state of B2B data quality
  • Industry benchmarks — see how you stack up
  • The latest trends in profiling, targeting and sales acceleration
  • How to activate data across marketing channels to ignite growth for your business


Ignite your growth engine, download the report today.

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