2017 B2B Marketing Data Report

The 2017 B2B Marketing Data Report

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Data quality is key. 80% of marketers believe data quality is critical. But overall data quality is considered "questionable" at best.
Analytics are on the rise. 70% use or plan to use analytics to drive market prioritization, Account-Based Marketing, and more meaningful segmentation and targeting.
Better alignment is required. 40% of marketers don't feel as though their sales teams have the right account intelligence to engage with prospects - yikes!