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Sales & Marketing Product Updates

Modern solutions to boost data quality, support confident decision making, and power more effective digital-first strategies.

Announcing new data, intelligence, and platform connectivity capabilities to help bring your marketing strategies to life and drive real results.


D&B Connect for Salesforce

Simplify data management natively in your CRM.
Better realize the potential of your CRM, help reduce costs associated with bad data, and decide with greater confidence. It’s time you have more control over the data in your CRM.

D&B Rev.Up ABX

The intelligence platform for digitally savvy revenue teams just got stronger.
Enabling you to bridge the gap between personal and professional data and go to market faster with real-time personalized digital experiences – globally, with greater success.

Introducing D&B Connect for Salesforce
Simplify data management natively in your CRM and discover its full potential.
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Watch the Video
See how Bottomline Technologies used a data-driven strategy to drive incremental value.*
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  • Design an end-to-end data management solution for your business needs: Choose data and insights, set match criteria, refresh rules, and more.
  • Customize your match rules and inclusion criteria natively in Salesforce to enable teams to use more accurate account and lead data, reducing confusion, frustration, and wasted efforts.
  • Choose from 1,600+ additional insights critical to your business such as assignment models, diversity information, credit scores, and more; discover greater opportunity with corporate linkage leading to impactful and robust ABM strategies including cross-sell, upsell, and retention plays.
  • D&B Connect for Salesforce facilitates continuous data management so you can find and fix data problems with less time and effort, freeing up your time to focus on more direct revenue-producing activities.
  • Armed with a more accurate view of accounts and leads, teams can identify, prioritize, and target audiences more effectively.

Get to know what’s new in D&B Rev.Up ABX
The intelligence platform for digitally savvy revenue teams just got stronger.
Target, personalize, engage, go!
Learn More Return to Top ↑
Watch the Video
See how Rockwell Automation brought first- and third-party data together for actionable insights.*
Click to Learn
  • Connect professional and consumer personas for unprecedented reach in your B2B campaigns. New B2B2C ID Graph enables you to reach prospects across channels and devices via any platform. Your campaigns can perform better when you reach your ideal decision makers at the right business, whether at work or at home.
  • Expand your reach with streamlined, privacy-friendly global activation of your target audiences.
  • Journey stage mapping fueled by reporting and attribution capabilities enables a real-time feedback loop with greater granularity on performance and broader insights that can help you optimize existing campaigns.
  • Enhanced reporting in Rev.Up Web Essential helps you unmask anonymous web visitors to drive more precise audience identification, activation, and conversion. Deep session-level data can enable improved website personalization, and form-fill capabilities can reduce user friction, to help increase conversion rates.
  • Native DSP capabilities help give you the power to activate your first-party data when and how you want. Build, launch and coordinate full-funnel campaigns, globally, across any channel: email, programmatic, sales plays, CTV, etc.
  • With Folloze Live Events, part of Rev.Up ABX, you can replicate in-person engagements for highly personalized, connected virtual event experiences at every stage of the buyer journey.
*Similar results are not guaranteed. Dun & Bradstreet does not validate accuracy of customer statements made in customer stories or spotlight articles.

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Discover D&B Connect for Salesforce, our latest solution to help you get the most from your CRM. Discover D&B Connect for Salesforce
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