Like personal identities, which are much more than a fingerprint, Live Business Identity goes beyond D‑U‑N‑S to bring in additional valuable elements, such as the identification of connections between entities. Live Business Identity also provides many use-case-specific data elements about a company, including:
- Device identifiers and IP addresses for targeted digital marketing
- Industry profiles for intelligent sales prospecting
- Contact information for direct customer connection
- Extensive payment history for better predictability
- Entity ownership insights to know who ultimately benefits from a company’s performance.
Predictive and prescriptive analytics and scores round out the insights Live Business Identity delivers.