AI “Recommended” Sales Plays Directly in SFDC
Built on Salesforce.com and natively integrated with Salesforce1™, D&B Lattice Buyer Insights shows recommendations about how likely leads, accounts and customers are to buy, what they’re likely to buy and when. Learn more on the Salesforce AppExchange.
Real-time Customer Data Segmentation
With all customer data in one place D&B Lattice enables you to build hyper-targeted audience segments in seconds as opposed to weeks.
How Msc Industrial Lifts Sales Performance With AI
Learn how MSC Industrial lifts sales revenue by 3-5% per rep, per year by using AI “recommended” sales plays from D&B Lattice. Pointing their reps towards the right accounts, with the right messaging at the right time to drive huge increases in pipeline and deal size.
“Not only were the models able to prioritize customers that had a higher likelihood to buy but also those who could deliver more revenue to our organization – which in the pockets of our sellers is very important.”
- Marina Schubow
Senior Manager, Business & Marketing Analytics , CDW