Send The Right Leads To Sales
D&B Lattice integrates into Marketo enabling powerful predictive lead scoring and omnichannel orchestration capabilities. Score incoming leads by their propensity to purchase. As well as orchestrate hyper-targeted omnichannel campaigns, ensuring messaging is consistent across all channels.
Embed
Predictive insights are automatically filtered in to Eloqua
Predictive insights are automatically filtered in to Eloqua
Segment
Create personalized segments for hyper personalized campaigns
Create personalized segments for hyper personalized campaigns
Optimize
Leads and contacts are automatically routed into specific programs based on their score, fit and behavior
Leads and contacts are automatically routed into specific programs based on their score, fit and behavior
Predictive Lead Scoring
Using webhooks, D&B Lattice’s predictive insights are automatically filtered into Marketo, so models can be used to score leads within existing SmartCampaigns. Marketers can use these predictive scores to increase the efficiency of their existing programs, in their preferred workflow.
Real-Time Data Enrichments and Scoring
In addition to a score, D&B Lattice writes enriched data back into Marketo, including lead and account firmographic attributes and technology indicators, which can then be used to create personalized segments for hyper-personalized campaigns. Data enriched by D&B Lattice remains in the Marketo instance.
Optimize Omnichannel Marketing Programs
As leads and contacts enter into programs, they are scored based on their geography, company size, engagement with prior campaigns, etc. Leads and contacts are then automatically routed into specific programs based on their score, fit and behavior. This is done for both inbound and outbound channels.
