4 Ways Finance Teams Can Fuel Sales with High Octane Data
Finance teams have enormous potential. Now, more than ever, the finance department exists at the center of every organization, and the CEO and business leaders look to finance for information and insight into how to run the business. A highly crucial component of the finance leader’s success in managing these high stakes is a strong, data-inspired partnership with the credit team.
Credit and finance teams are uniquely positioned to utilize the data available to them to conduct predictive analyses to inform their decisions—which inevitably steer the direction of the organization as a whole. While their roles are becoming more complex, many finance and credit departments are growing leaner in response to increasing automation and global workflows. This puts finance teams in a bind to find ways to do more with less.
Finance and credit teams must find a way to work together to use the data available to them to empower sales and marketing to pursue the best opportunities for the business as well as avoid bad credit decisions. Our eBook, “Fueling the Revenue Engine,” delivers four strategies that finance teams should follow to fuel sales teams with high octane data:
1. How to Go from Risk-Averse to Growth-Minded
As organizations are starting to look to finance leaders to drive revenue, they’re beginning to look at their customer data in a whole new light. When finance and sales teams collaborate, they can each combine their unique knowledge and insight to help the other succeed.
2. Overcoming Data Bottlenecks to Spur Collaboration
Finance and credit departments have access to a wealth of information that sales professionals need to do their jobs more efficiently and effectively. We provide four ways to make sure that data is flowing freely and is transparent across the organization to enable sales teams.
3. Implementing Data & Technology to Optimize Lean Teams
Finance teams need to rethink processes and invest in technology to increase efficiency. By replacing manual processes with automation, they can free up more of their team’s time and energy.
4. Using Customer Portfolio Segmentation to Drive Growth
When it comes to customer data, finance teams have arguably more insight than any other group within an organization. With this data, finance teams can develop a rich database of business insights and use customer portfolio segmentation to drive intelligent growth for the company.
Download 'Fueling the Revenue Engine' to read expert insights, case studies, and analysis on how finance and credit teams can partner to fuel growth within their organizations, despite economic uncertainty and growing complexity.