Improve your B2B Advertising Results with Better Targeting

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Target, personalize, measure and win with Oracle Data Cloud and Dun & Bradstreet

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Dun & Bradstreet’s digital audience taxonomy comprises 280+ standard deterministic data segments and represents companies and contacts across 265M+ businesses. Our premium segments are available via Oracle Data Cloud. That means they are natively integrated into the BlueKai DMP as well as over 200 other marketing tools and media partners.
Dun & Bradstreet and Oracle Data Cloud Allow Better Customer
Segmentation with Audience Targeting
Results You Can MeasureDun & Bradstreet customers enjoy 46% better campaign management through
improved segmentation accuracy and depth and see a
+10% revenue performance.
Source: Customer Data Management Study, Dun & Bradstreet 2015

Why Dun & BradstreetAs a B2B digital marketer, you know how difficult it is to keep pace with the
ever evolving programmatic advertising industry. You need a trusted data
partner that delivers quality segments within your platform. When you
choose Dun & Bradstreet, you’re choosing the world’s largest, most trusted commercial
database. Improve your results by basing your campaign on accurate,
verified 100% deterministic data.


  • Quality - Accurately identify B2B targets based on both attributes and behaviors
  • Scale - Robust audience segments and overlap models to deliver personalized and relevant content to your customers on the right device
  • Facts - Deterministic data (fact based) for the right B2B contacts and attributes
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