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Explore our B2B Audience Segments

Reach your B2B Audience on the Platform of your Choice
As a B2B digital marketer, you know how difficult it is to keep pace with the
ever evolving programmatic advertising industry. You need a trusted data
partner that delivers quality segments within your platform. When you
choose Dun & Bradstreet, you’re choosing the world’s largest, most trusted commercial
database. Improve your results by basing your campaign on accurate,
verified 100% deterministic data.


  • Quality - Accurately identify B2B targets based on both attributes and behaviors
  • Scale - Robust audience segments and overlap models to deliver personalized and relevant content to your customers on the right device
  • Facts - Deterministic data (fact based) for the right B2B contacts and attributes
Select the Platform of Your Choice to Learn More


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Reach B2B Decision Makers with D&B Audience Segments


Dun & Bradstreet's digital audience taxonomy comprises 280+ standard
deterministic data and represents companies and contacts across 250M+


Download the D&B Taxonomy

Results You Can MeasureDun & Bradstreet customers enjoy 46% better campaign management
through improved segmentation accuracy and depth and see a
+10% revenue performance.
Source: Customer Data Management Study, Dun & Bradstreet 2015
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Most digital marketers use multiple platforms for programmatic campaigns and using D&B Audience Segments allows you to easily measure results leveraging the same data set as the foundation of your campaign. Shouldn’t your next campaign begin with
Dun & Bradstreet segments?
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