How we use your Personal information

Having your data stored by Dun & Bradstreet means that you experience better service. We ensure your data is secure and only used for the purposes you are comfortable with.

The data stored by Dun & Bradstreet benefits society by providing organizations with important information. For example, Dun & Bradstreet provides information to emergency services and many authorities. For private individuals, our products and services can - for example - streamline the process of making a purchase or performing a credit check. To safeguard you, we can also stop unauthorized purchases in your name when you are victim of an identity theft. Dun & Bradstreet is working hard to use data to benefit you, society and the world.

Below you’ll find more information about the purposes for which Dun & Bradstreet stores your data and what this means for you.

Dun & Bradstreet's purposes


Data is used for information about solvency and credit-worthiness. For example, this applies when providing credit scores and business information reports.

Risk Guardian Suite is an example of a Dun & Bradstreet product in this category.


Selected names and addresses are used for promotion activities to existing customers, sales prospects and other target groups.

Hubspot is a marketing automation tool that falls into this category.

Profiling for marketing purposes

Personal statistical data is processed to evaluate, for example, aspects of a person's lifestyle.

Consumer Intelligence and Kollektion are examples of Dun & Bradstreet products in this category.


Data is used for reference purposes, in a catalogue with telephone numbers and subscriber information. 

Verification and control (data quality and data management)

Updates, supplements and verification of personal information in order to maintain good data quality. Verification and control refers to the process for assuring correctness of data or discovering and amending data that needs updating. In practice, the service can be used, for example, by a company wanting to check a customer's address in order to ensure that e.g. the newspaper is delivered to the correct address.

Consumer Intelligence is an example of a Dun & Bradstreet product in this category.


Legitimate Interest

Read more about Dun & Bradstreets' legitimate interest