Here's an overview of the most frequently asked questions within Data & Privacy.

Yes, we can complete your data with deduced or supposed data. For example, if you live in a single-family home and if, at the very same address, we have data from someone else, we deduce that this person is a member of your household. This means that we are guessing some familial connection between you or that we know your civil status. This information is interesting from a marketing point of view because, for example, it can help advertisers avoid sending the same mailing to different members of the same family.

Yes, we establish marketing profiles.

This means we might categorize you into "marketing segments" such as "families with children", "retired people" or "people living in city X" based on statistical variables.

This categorization will result in your data being offered to companies that sell products or services that we think are more likely to interest you. In turn, companies that sell products or services that probably won’t interest you, will be less likely to contact you.

The criteria can be purely geographical, for example a company might ask us for a selection of people living within a 10km radius of their shop or in city X. In a broader sense, if we assume you belong to a family with children, you will receive more ads for family cars, amusement parks and other offerings for families. If you are a retiree, you will more likely receive advertisements for investment products or holidays. Finally, if your house has solar panels, you may be more open to some of the arguments related to the environment.

These profiles are not pre-established - we build them according to requests from our customers and we do not necessarily keep them.

No. We simply evaluate what we call your "marketing potential". For example, if your profile suggests you are more interested in a specific product or service than an average consumer. This profile may just be a score (for example, for a "family" car model, a family with a child will receive a higher score than a young single person). The consequence of this profiling might mean, for example, that you receive an advertisement that differ from the one received by your neighbor. This does not mean that your neighbor will not be able to acquire the same product or service under the same conditions - just the ads he or she receives will be different.

It can happen that the score related to your profile is combined with other scores built by our clients. In this case, the final interpretation of all scores or profiles is the responsibility of our clients. If our clients use these combined profiles in a way that could have a legal impact on you or otherwise affect you significantly, they commit themselves to informing you and complying with any applicable laws.

We make every effort to ensure the highest confidentiality and security for your data. In this context, we take all necessary technical and organizational measures to ensure our network, infrastructure and information systems are protected. People only have access to your personal data if it is absolutely necessary. Personal data is treated with strict professional discretion in compliance with all technical requirements to ensure confidentiality. In addition, we want to prevent unauthorized people from accessing, processing, modifying or destroying your data.

In the case of data breaches, which may entail risks to your privacy, both you and the Commission for the Protection of Privacy are notified in accordance with our legal obligations. In such an eventuality, we will make every effort to resolve the breach as quickly as possible and to limit the consequences.


Would you like to know if you are registered in our database and what data we have about you? Do you want to know how we collected your data? To get answer to these questions and more, you can exercise your "right of access".
In accordance with the GDPR, you have the right to ask us:

  1. If you are included in our database
  2. What we do with your data
  3. Which categories of data we have about you
  4. Which recipients or categories of recipients we can transfer your personal data to
  5. About the shelf life of your data
  6. To confirm the existence of your rights (see below)
  7. About the source of your data (if you have not shared your data yourself)
  8. To confirm the existence of an automatic profile about you, the logic behind it, its meaning and consequences
  9. If the information has been transmitted outside the European Economic Area, and which safeguard measures have been taken pursuant to the GDPR


You also have the right to the portability of personal data that concerns you and that you have communicated directly to us.


In the case of a dispute regarding the processing of your data, you may request the limitation of the processing of your data. In this case, we will not use your data until the dispute has been resolved.


You also have the right to request that your data are completely removed from our database in the cases listed by law (illegal treatment, treatment useless for the purposes pursued, if you have consented to the treatment and you withdraw this consent - among others). You also have this right when you exercise your right to object to your data being used for direct marketing purposes.

Learn more about your rights.

Yes. If we do so, your data will be processed in accordance with the legal provisions. We will ensure your data receives the same level of protection as in the European Union, for example in accordance with standard contractual clauses and with adequate safeguards as set out by the European Commission.