Dun & Bradstreet launches first Europe-wide campaign since the acquisition of Bisnode

10 May 2021

The campaign emphasizes how the rules of business change when you have the right data on your side.

Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet” or the “Company”) (NYSE:DNB), a leading global provider of business decisioning data and analytics announces the first overarching brand campaign since the completion of the acquisition of Bisnode. The highpoint of the campaign will be a live online event called The Power of Data. The aim of the campaign is to communicate the shared value that data and analytics can benefit any business and to further establish Dun & Bradstreet in the European markets.

“Following the recent acquisition, we are focused on helping clients across Europe use our global data and analytics to drive business growth and support recovery in the aftermath of the COVID-19 pandemic”, said Anna Albinsson, International CMO at Dun & Bradstreet. “Our inaugural event as the new Dun & Bradstreet in Europe will focus how data can help transform businesses and deliver value for companies of all sizes, even in today’s challenging environment”.

 

The team behind the campaign was the full-service creative agency BBDO Nordics and the production company FLX, with the BBDO Nordics represented by Jonas Hedegard, Business lead, Åsa von Yxkull, Project lead, Markus Bjurman, Creative, Zeynep Sahin, Creative and Mats Brun, Planner. FLX was represented by Peter Hansson, Director, Emil Ramos, Producer and Johan Gabous, Executive Producer.

“In our concept, we have chosen to start from an emotional aspect, rather than using cold analytical data.” said Markus Bjurman, Creative Director at BBDO Nordics “Access to the right kind of data is like taking a shortcut to success. Therefore, we have focused on how thoughts start to spin among competitors and colleagues when someone else suddenly "hacks" themselves to success, which has resulted in an entire campaign where jealousy and admiration is a strong and quite entertaining theme.“

The campaign includes a series of videos produced by FLX. The films show people – the non-conformists – who skyrocket, from seemingly nowhere all the way to the top. They are surrounded by competitors who are trying to figure out how this happened so fast, which makes it clear to the viewer that the right data is a superpower that can make anyone or any business take a leap towards success.

“We are very happy to roll out our first campaign under the Dun & Bradstreet umbrella brand.” said Anna Albinsson, International CMO at Dun & Bradstreet “Covid has put rocket fuel on digital transformation. We are committed to providing solutions that address our client’s pain points in this new normal, which is elegantly demonstrated in the campaign.”

 

The campaign will go live on May 10, 2021, culminating in a live online event, The Power of Data, on May 27. Keynote speakers include digital leaders; Sara Öhrvall who is a leading expert in digital transformation and author of “Your future self”, Antti Merilehto who is an author on AI and is an ex-Googler and currently CGO of Houston Analytics, Shefali Roy who is an expert in ethics and business and Innovate Finance's Most Powerful Women in FinTech List, and finally Anders Indset who is a world-leading business philosopher.

Link to the videos   Link to the event page

Read more about the Campaign

 

About Dun & Bradstreet

Dun & Bradstreet, a leading global provider of data and analytics, enables companies around the world to improve decision-making and business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

bisnode.com | Twitter: @DunBradstreetEu | Linkedin

 

Media Contact:

Lidija Ilic
+4670 985 30 71
ilicl@dnb.com