New Report

The Future of Data 

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A dive into the power of data across Europe


52% 
of European businesses surveyed don’t think they will survive without relevant, up-to-date and compliant business data.  

Two-thirds of business leaders agree that data is the most useful tool for their organisation to identify new markets to work with (64%) and is crucial for targeting new customers (62%). 

Furthermore, with the pandemic continuing to disrupt supply chains globally, six in ten businesses surveyed are using data to assess risk (65%) and monitor procurement and supply (62%).

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The Future of Data Report will uncover: 

  • how the pandemic has impacted businesses needs for more accurate and reliable data

  • the importance of talent and having strong data literacy within the organization

  • building a robust data strategy. 

Get your copy to find out how you can get the right data on your side to grow and thrive in the future.

About the Report

This survey of 1,704 business decision makers was conducted by Censuswide in August 2021. The respondents came from organizations based in the UK, Germany, Austria, Sweden, Norway, Denmark, Finland, Poland, Switzerland and Hungary.

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