Introducing the Marketing Department of Tomorrow 

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10 trends that will reshape B2B Marketing by 2030

What will the marketing department of the future look like? How will it differ from those of today, and what new challenges will it be equipped to meet?  

To find out, we commissioned research company Kairos Future to conduct an extensive study, detailing the trends and developments that will reshape B2B marketing. Here are the results — in the form of 10 insights which will help pave the way to the future for your own marketing department. 

A total of 44 experts participated in the survey, representing a wide range of industries and European countries.