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Operative business analysis used to be about following up on results in relation to set goals. But focus has shifted; these days analysis is used to predict the future.
Everything we do on the internet generates data. There are endless possibilities to get to know your customers and truly understand their behavior and needs. If yesterday’s challenge was finding information, today’s challenge is avoiding drowning in all the information available.
”The first step is to take control of the data you already have and identify possible information gaps based on what you’re looking to get out of it. Step two is to improve your use of the data to create customer value and competitive advantages such as more efficient support and decision processes. Maybe you need to look at the data in a new way, define new metrics and structure the data differently,” says Nicke Rydgren, manager for Dun & Bradstreet’s service group, which helps Dun & Bradstreet’s customers develop their data management and analysis.
"Analytical thinking can be used not only to conclude what has happened, but also to act on here and now as well as to predict the future. In the end it’s about optimizing how we use our resources in the short and the long term."
Nicke Rydgren, manager for Dun & Bradstreet’s service group