Smart decisions

5 reasons to integrate global company data with your CRM system

28 Apr 2017

A common challenge for companies that do business across Europe is keeping track of their international business contacts. By integrating external company data with your CRM system you can ensure that you are always using the latest information on customers, suppliers and partners.


Having access to updated information on your business contacts seems pretty basic, but research shows that a typical company’s customer database contains approximately 40 percent errors on average. And it’s clear that decisions based on incorrect data can lead to undesirable results.


An easy and reliable way to solve the problem is to integrate fresh and complete data with the existing data in your CRM. Dun & Bradstreet offers secure integration solutions for the leading CRM systems on the market: Microsoft Dynamics CRM, Superoffice, Salesforce, Lundalogik and SAP. An integration gives you direct access to in-depth information on 26 million companies and 22 million decision-makers across Europe — directly in your own CRM system.


5 reasons to enrich your CRM system 

  • Easier to find and make contact with new prospects
  • High-quality, continuously updated information that you can trust
  • All the information you need in one place
  • Increase your sales team’s use of the CRM system
  • Contact the right people and companies