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Insights for an industry in constant change

Insights for an industry in constant change

The telecom industry is currently undergoing major changes. In order to meet customer expectations, find new sources of revenue and maintain their competitiveness, telecom companies need to be more customized in both offers and communications. A prerequisite to succeed is for companies to be able to keep up with fast-paced changes in customer behavior and understand what customers are looking for.

That in turn requires the ability to analyze large amounts of data, partly from an existing customer database, but also from online data, which consists of customers’ online behavior, as well as from offline data such as contact information and population records. The combination of these sources of information is key to being able to meet customers on their terms.

When data sets both increase in complexity and are said to be the solution, the challenge may seem difficult to handle. But with the right tools and correct information, this situation opens up for new possibilities. Through access to data, sharp analyzes and relevant insights, there is great potential in a data-driven and changing market to raise competitiveness, produce targeted offers and streamline sales and marketing activities. Smart data makes this possible.

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Use smart data to drive sales from prospects to loyal customers

Find new customers

Use smart data to attract customers who are closest to a purchase decision — at a risk level that meets your business goals. Using Bisnode's market data and analytics models, we can help you find the best potential customers and find out when they are most likely to buy.

Increase conversion

Improve the conversion rate of your best customers by using smart data to optimize the criteria and processes for your offers. Customize your offers and maximize ROI for different customer segments by combining financial information and market data for each potential customer.

Drive add-on sales

Use smart data to gain insights that help you act in real time — both about the opportunities for upsales and events pointing to an altered level of risk of the customer. By integrating our analytics tools for smart data with your CRM or your systems for marketing automation and sales support, we can help you make daily predictions about your best sales and customer service opportunities. At the same time, we help you manage the risks that arise.

Build customer loyalty

Use smart data to continuously monitor and manage your customer relationships throughout the customer lifecycle. By integrating our tools for smart data with your CRM, CX or marketing automation system, we can help you manage all your customer relationships.

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