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Secure profitability in a changing world

Secure profitability in a changing world

The rapid changes in today’s world can have major consequences for small businesses. Increased competition and price pressure require effective processes and flexibility to run a profitable business. Being able to assess customers’ solvency and creditworthiness before accepting them has a direct impact on your company’s total risk and cash flow.

By making conscious decisions, you can not only avoid unnecessary risks but also create new business through the ability to optimize risk. Knowledge on existing customers opens up great potential to define precise target groups and thereby make sales and marketing activities more effective. For small companies with lean organizations, the right information and analyses can be crucial to daily operations.

Rapid changes and increasing complexity not only entail challenges, though. They also bring new opportunities. With access to data, relevant insights and the right tools, the changing world opens up potential to increase your competitiveness and stay one step ahead. By making decisions based on relevant and current data, small companies can streamline their resource use, increase their ROI and improve profitability. Smart data makes this possible.

Let us help you throughout the customer journey

Use smart data to drive sales from prospects to loyal customers

Find new customers

Use smart data to attract customers who are closest to a purchase decision — at a risk level that meets your business goals. Using Bisnode's market data and analytics models, we can help you find the best potential customers and find out when they are most likely to buy.

Increase conversion

Improve the conversion rate of your best customers by using smart data to optimize the criteria and processes for your offers. Customize your offers and maximize ROI for different customer segments by combining financial information and market data for each potential customer.

Drive add-on sales

Use smart data to gain insights that help you act in real time — both about the opportunities for upsales and events pointing to an altered level of risk of the customer. By integrating our analytics tools for smart data with your CRM or your systems for marketing automation and sales support, we can help you make daily predictions about your best sales and customer service opportunities. At the same time, we help you manage the risks that arise.

Build customer loyalty

Use smart data to continuously monitor and manage your customer relationships throughout the customer lifecycle. By integrating our tools for smart data with your CRM, CX or marketing automation system, we can help you manage all your customer relationships.

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