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Retail - Manage your customer relationships throughout the customer life cycle

Long-lasting and profitable customer relationships

Make decisions based on smart data

Retail businesses have always worked hard to build long-lasting relationships with their customers. To stay ahead of competitors and of the consumers themselves, retailers need to really get to know their customers in depth - not only on a personal and financial level, but also to be able to visualize the entire customer journey. Using smart data will give retailers information on customer behaviors and how to best respond to them. By combining in-depth knowledge on your existing customer portfolio with external data sources, you can identify behavior patterns and trends, thus creating more accurate forecasts and attracting new customers.

This is how we doubled the conversion rate in NetOnNet's customer club

It isn’t difficult to become more data driven and make decisions based on smart data and insights

Let us start by giving you some more information on how we work with retail businesses and how we help them becom more successful.

Webinar record - Trends in Data Sharing

Visual intelligence tool helps Pointcarré understand their customers

As a retailer, it is of utmost importance to keep close track of each store’s performance. Moreover, communication needs to be segmented and in line with a customer’s specific buying habits and purchase potential if your want it to be cost-effective. Discover how Bisnode helped PointCarré thanks to a visual intelligence tool with data quality and segmentation functionalities.

Rapid growth of Lindex loyalty club

Lindex’s customer loyalty club, More at Lindex, has become a veritable goldmine for the Swedish fashion retailer, helping it to drive sales and customer satisfaction in its key target groups. The fashion chain is using a smart data solution that seamlessly helps convert customers into members, no matter where in the Nordic region they live.

Target group analysis at NetOnNet doubled conversions

An in-depth understanding of the customer can provide invaluable knowledge in a competitive industry. NetOnNet focused on target group analysis, customer segmentation and personalized data-driven marketing – and doubled customer club purchase conversions.

Let us help you throughout the customer journey

Use smart data to drive sales from prospects to loyal customers

Find new customers

Use smart data to attract customers who are closest to a purchase decision — at a risk level that meets your business goals. Using Bisnode's market data and analytics models, we can help you find the best potential customers and find out when they are most likely to buy.

Increase conversion

Improve the conversion rate of your best customers by using smart data to optimize the criteria and processes for your offers. Customize your offers and maximize ROI for different customer segments by combining financial information and market data for each potential customer.

Drive add-on sales

Use smart data to gain insights that help you act in real time — both about the opportunities for upsales and events pointing to an altered level of risk of the customer. By integrating our analytics tools for smart data with your CRM or your systems for marketing automation and sales support, we can help you make daily predictions about your best sales and customer service opportunities. At the same time, we help you manage the risks that arise.

Build customer loyalty

Use smart data to continuously monitor and manage your customer relationships throughout the customer lifecycle. By integrating our tools for smart data with your CRM, CX or marketing automation system, we can help you manage all your customer relationships.