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Energy

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Potential in a changing industry

Major changes are currently taking place in the energy industry, and all indications point to continued change in the coming years. A high level of mobility among customers with frequent supplier shifts is a fact. In an industry characterized by fierce competition and price pressure, the companies that are innovative and customer-friendly will attract the most customers.

Today, the electric companies compete for all customers, but only those who already have insight into which customers will be profitable in a few years will see success in the future. Through an understanding of the customers, there is also a knowledge of what they need and thus the ability to target relevant offers and communication to them.

When the industry faces both increased competition and significant changes, new opportunities arise. With access to data, relevant insights and the right tools, there is potential to increase competitiveness and stay one step ahead. Large amounts of data can be analyzed to increase understanding of customers, optimize the risk in the credit portfolio and select the right customers. Smart data makes this possible.

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Use smart data to drive sales from prospects to loyal customers

Find new customers

Use smart data to attract customers who are closest to a purchase decision — at a risk level that meets your business goals. Using Bisnode's market data and analytics models, we can help you find the best potential customers and find out when they are most likely to buy.

Increase conversion

Improve the conversion rate of your best customers by using smart data to optimize the criteria and processes for your offers. Customize your offers and maximize ROI for different customer segments by combining financial information and market data for each potential customer.

Drive add-on sales

Use smart data to gain insights that help you act in real time — both about the opportunities for upsales and events pointing to an altered level of risk of the customer. By integrating our analytics tools for smart data with your CRM or your systems for marketing automation and sales support, we can help you make daily predictions about your best sales and customer service opportunities. At the same time, we help you manage the risks that arise.

Build customer loyalty

Use smart data to continuously monitor and manage your customer relationships throughout the customer lifecycle. By integrating our tools for smart data with your CRM, CX or marketing automation system, we can help you manage all your customer relationships.

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