Smart Data

From big data to smart data

A challenge with huge potential

Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine —but also a huge challenge. Here at Dun & Bradstreet, we are convinced that the future belongs to those who can transform, refine and interpret large amounts of data into what we call smart data.

Smart data provides insights that can be acted on to create new business opportunities, confident decisions and automated solutions. Even now, smart data is having a revolutionary impact on our society. But this impact will only grow stronger, and that is why we want to share our expertise in this area.

Find out more about smart data