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Data-driven marketing

Data — the marketer’s new tool

Better leads, more satisfied customers and increased ROI

These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.

Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Dun & Bradstreet, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.

Make smart business decisions

Find out what smart data and analysis can do for you and your business

Enrich your data & secure accuracy

Use smart data to get a comprehensive overview of your customers, business activities, risks and opportunities.

  • Ensure data quality in your systems and processes
  • Enrich your data with Bisnode quality & reference data
  • Ensure compliance by data

Maximize your Return on Relations

Use smart data to identify new customers, drive sales, optimize risk and build long-lasting customer relations.

  • Identify and reach new customers
  • Optimize your risk and credit management
  • Keep your existing customers and develop your relations with them
  • Monitor and manage your customer interfaces

Automate your day-to-day business decisions

Use smart data for more efficient decision-making processes in your daily business operations.

  • Reinforce your marketing using data, alerts and triggers
  • Automate your risk and credit processes
  • Integrate quality data into your business processes