Report: Data-driven Masterclass
Get practical tips from the leaders in the field of digitization. Learn how to become a data-driven organization.
Data-driven marketing
Data — the marketer’s new tool
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Dun & Bradstreet, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
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Infographic: Master data and marketing
We have a free infographic for all Marketing & Sales teams, explaining why data is so important for your marketing.
In Data We Trust? The Power of Data for Good
In the hands of data scientists, solutions to problems are revealed, some of which have not even occurred yet, but which become clear when the new information or large amounts of data are filtered and organized. Solutions and products can be found and proposed that were previously not feasible.
You Know Nothing! Living in an Era of Noise
Never before in the history of mankind have we had access to so much reliable data. Why are we still doing so much wrong?
Master Data
What correct data is, what is meant by Master Data and Master Data Management, and what the path to clean master data looks like: On this page we explain all aspects of Master Data in detail.
Do's and don'ts of Making a Sales Call
Our infographic shows in 5 tips how your customers can be animated for a buying decision on the phone - simply described and filled with numbers.